The Tag Has Been Played More Than 20 Million Times, And The Small Home Appliance Has Been Selling Well In Many Countries After Being Launched On TikTok For Only A Few Months.

The popularity of tattoos has exploded in recent years. As a unique way of aesthetic and self-expression, people are increasingly inclined to use different tattoo designs and styles to show their unique personality. In addition, the popularity of social media such as TikTok has also accelerated the normalization of tattoos, especially in North America, where millennials have a strong desire for tattoos. The substantial increase in tattoo demand has further promoted the emergence of various tattoo tools.

On TikTok, the tattoo-related hashtag #tattoo has 174.6 billion views, and the tattoo printer hashtag #tattooprinter also has 19.2 million views. Many bloggers share the effects of using tattoo products on the platform.

With all kinds of tattoo tools emerging in an endless stream, a tattoo printer has rushed to the front of the label with its bright appearance, compact body, fashionable tattoo styles and other advantages, and has been loved by many TikTok users.

On February 20, Korean beauty giant LG Household & Health Care announced the launch of the mini tattoo printer "IMPRINTU" at the Mobile World Congress (MWC) in Barcelona, ​​Spain. This is a handheld printer that combines the characteristics of "improvisation" and "printing". After selecting your favorite tattoo design on the IMPRINTU APP or uploading the picture you want, you can easily print it out in just two to three seconds. Colorful patterns are painted onto skin or clothing.

In May, IMPRINTU officially launched in the Korean and American markets. In July, IMPRINTU began to build momentum on TikTok, and its first video had 3.3 million views after it was released.

So far, the account @imprintu_official has accumulated more than 120,000 fans and 1.9 million likes. Basically, each video has been played hundreds of thousands to millions of times, with the highest being 7.9 million. For a new account that has only posted 20+ videos on TikTok, such an achievement is truly rare.

Under the account, most of the videos visually show how to use this tattoo printer and the final effect. Leave tattoo patterns on skin or clothes that are suitable for different festivals or scenes, share exclusive tattoos with good friends, etc. The output of this type of video material can easily attract TikTok audiences who like new and unique product attributes.

In the comment area, many users exclaimed that it was so cool and wanted to buy a link, and some netizens said that they can use this product before actually trying to get a tattoo.

In just a few months, the brand’s hashtag #imprintu has been viewed 20.1 million times.

In its homepage store, a single tattoo printer is priced at $249, and a complete set is priced at $299.

Unlike tattoo stickers on the market, IMPRINTU states in its product details page that the color tattoos printed by its own products are clearer and more textured, and the operation is simpler. By connecting to its App, you can choose from thousands of ready-made tattoos on your mobile phone. tattoo designs.

Of course, temporary tattoos are nothing new. You can also design your own tattoo, which is simple and fast. The compact body is easy to carry when going out, and is suitable for parties, travel, and other scenarios.

As consumers' health awareness increases, people have also put forward higher requirements for the safety of tattoo products. In this regard, IMPRINTU states that it uses safe cosmetic-grade tattoo ink, and the pattern can last about one day.

Because it is a non-permanent tattoo, it is relatively more flexible and caters to young consumers who are keen on personalized expression and want to change tattoo styles at will.

On TikTok, many bloggers also further promoted the popularity of this tattoo printer.

In addition to marketing on TikTok, IMPRINTU also has layouts on social media such as Instagram and YouTube.

According to similarweb data, the traffic of IMPRINTU official website mainly comes from direct access traffic (46.23%), natural search traffic (41.93%) and paid search traffic (7.53%). It can be seen that the two channels of direct access and natural search are Two giants of website traffic sources.

Among them, the popular natural search terms are mainly the brand word imprintu and related variants. This means that IMPRINTU will spend more time and energy on expanding brand awareness in the early stage, and the results of this strategy are also obvious.

According to data from GoogleTrend, the popularity of the keyword "IMPRINTU" increased to a certain extent in June and July, which roughly coincides with the time when the product's popularity on TikTok increased.

Nowadays, young people are increasingly pursuing trendy beauty products and personalized expression. Therefore, products like "tattoo printers" will undoubtedly be more likely to resonate with this group of young consumers.

In fact, before IMPRINTU, there were many tattoo printers on TikTok that were favored by consumers. For example, the Prinker tattoo printer, launched two years ago, also focuses on non-permanent tattoos. TikTok account @prinker has also accumulated a certain number of fans so far.

But in terms of product price, product appearance and product size, the newly launched IMPRINTU clearly has an advantage over Prinker.

As tattoo acceptance continues to grow across the globe, the popularity of tattoos will continue to grow in the coming years. According to globenewswire data, the global tattoo market is expected to reach US$3.93 billion by 2030. As a unique tool for artistic expression and a new fashion choice for the pursuit of individuality, tattoo products will most likely usher in a new wave of explosion.