Orders Will Be Placed Within One Minute After The Website Is Launched, A Hot Summer Item On TikTok

"Imitation, dismantling, optimization, testing and correction, copying and amplification"

This is the most critical knowledge point that our Chinese marketing practitioners can learn from the case of this black man.

"I bought this little toy for $60,000 and made $30,000."

Maggie, a black boy, excitedly waved a plastic water gun in the shape of a Glock pistol. "Let me explain how I do it."

Maggie, who lives in the UK, is a freelancer who makes a living on the Internet through dropshipping.

A few months ago, Maggie was browsing TikTok and saw this Glock-shaped water gun. In the coming hot summer, this little stress-relieving and fun entertainment toy theoretically has explosive qualities. It has a more realistic appearance and is more powerful than ordinary water guns. In the hot summer, the water guns themselves are one of the most popular toys among consumers.

Maggie's traffic strategy is also very simple. After purchasing this product, you shoot the video yourself and use the natural traffic brought by TK to guide independent stations to close transactions. Set a high price on an independent website, use the low-price seller on AliExpress to fulfill the order, and earn the arbitrage difference.

Maggie decided to do further testing. What’s the first step? We have spoken about this standard procedure in other cases. First find out the best-performing competitors on the market and imitate strategies that have been proven successful, rather than coming up with video ideas behind closed doors.

After searching and analyzing popular videos of similar products on TikTok, Maggie shot a video with exactly the same idea and structure. The best video idea for this product on TK is very simple. It is nothing more than filling the water, shooting it into a mirror, turning the gun coolly, and then shooting it at other objects.

While filming, an interesting idea popped into Maggie's head. The golden three seconds at the beginning of the video may be optimized. He smiled and said, if the audience sees a black young man taking out a gun from his trouser pocket, they can't help but want to see what will happen.

This is the most critical knowledge point in this case: imitation, disassembly, optimization, testing and correction, copying and amplification, then correction, and then amplification.

First find out the optimal performance, proven video creativity and structure, disassemble the video's component variables, think about how to optimize each variable, and create content that is better than the proven hit video.

After optimizing the golden three seconds and the video hook variable, the popularity of the video completely exceeded Maggie's expectations. It received one million plays and 100,000 fans that day.

"Oh my god! I haven't had time to build the website yet!" Maggie said sadly.

After spending 2 hours, Maggie hastily built a very simple independent SHOPIFY website. One minute after linking the website to the BIO of the TK account, Maggie heard the clear sound of gold coins falling on the phone.

website:

That's the sound of the SHOPIFY website placing orders.

On the second day, "Ding!" "Ding!" . . The sweet and sweet sound of gold coins falling lasted all day long. TK videos brought $8,000 in sales to this newly opened drop shipping shop.

Maggie knew he had chosen the bomb. Then, all that needs to be done in the future is to copy the creativity and structure of the successful popular video and quickly amplify the results.

In the following week, this strategy brought $18,000 in sales to his independent website.

However, the playback performance of this type of video content soon began to decline. Maggie added new ideas to the same video structure, spray-painting the water gun black, and the idea of ​​a more realistic water gun once again brought millions of views.

Within the next month, these viral videos brought another $10,000 in sales to Maggie’s website.

However, the performance of videos produced with the same structure and creativity once again declined. As she continues to shoot and create new videos, Maggie is constantly thinking about how to further optimize each variable in the video.

And his newly discovered tips and optimization strategies for the golden three seconds made the newly produced videos a hit again. In the following May, website sales exceeded $20,000.

The trick is simple. Maggie added dubbing in the video and picked out the most controversial issue in the comment section of the previous video. In the video, she pretended to respond to the issue, but talked about the advantages of the water gun product in her hand and avoided talking about the issue.

For example, in this video, the guy said harsh words at the beginning of the video: "Brother, I would be afraid to go to the bank with this thing! Do you think I will be a coward?"

The moment I opened the door and walked out, I really felt a pinch for this black guy.

The little brother quickly changed the subject: "My Internet connection is not good, so I'd better show you this best water gun."

Then he continued to play with and display the toy water gun on his own, without mentioning the question given at the beginning.

This technique very cleverly hooked the audience's attention and stopped to watch to find out. When they saw that there was no answer to this question in the video, some viewers couldn't help but comment, sarcastically and ridicule.

And this kind of controversy has brought about beautiful viewing time, interaction data and system push with a larger traffic pool. This is exactly what Maggie wanted!

So, can our Chinese sellers still make this product?

According to his website, this product Magi is no longer for sale. He said with regret: "I received a lawyer's letter from Glock. This toy water gun does not have their appearance and trademark authorization. This is a big trouble!"

Whether this product can be used or not is not that important. More importantly, what do we learn from this case!

Can we copy this black guy’s operating ideas and apply them to other products?