TikTok Adds A New “Q&A” Function, Allowing Fans To Ask Questions Directly To Creators

When it comes to the short video platform TikTok, everyone must be familiar with its "brilliant record" in the overseas APP market. According to data from the Sensor Tower intelligence platform, Douyin & TikTok have become the double champions in terms of global user spending and downloads last year.

Data shows that TikTok’s user spending in 2020 reached US$1.26 billion, and its downloads reached 960 million times. The top three markets for downloads are India, Brazil and the United States, accounting for 16.9%, 9.2% and 8.2% of the market share respectively.

In recent years, TikTok has also made frequent moves in the field of e-commerce business. After allowing platform users to open product showcases, TikTok has cooperated with Shopify to help its more than 1 million merchants promote products on the short video sharing application, and has joined forces with Walmart's online store Further testing the trend of live streaming sales has attracted attention from the outside world.

Recently, TikTok has added a "Q&A" function to promote interaction between fans and content creators. This function allows users to ask questions to creators through their personal pages. After receiving the questions, creators can answer them in subsequent video content. This feature is currently still in the testing phase and is only visible to some users.

(TikTok question and answer interface)

When the Q&A feature is enabled, users can see a "?" buoy in their comments section.

By clicking on the icon, users can see who asked the question.

Content creators can use user questions as inspiration for their next video content ideas, and other users can like the question to express support or indicate that they want to ask the same question.

This feature can further increase fan activity and maximize the connection between users and content creators within the TikTok APP. And although users themselves can interact with content creators during the live broadcast, the new Q&A feature allows users to leave their questions without having to ask them in the middle of the live broadcast.

Maximizing the interaction between fans and content creators naturally has many benefits for TikTok. On the one hand, it can help users establish connections with content creators and attract users to open the TikTok application more frequently; on the other hand, it can also help content creators consolidate their relationships with fans and have a positive impact on content creators. There are certain implications for future marketing partnerships and community development directions.

If this feature is launched smoothly, I wonder if content creators will receive so many questions that they can’t answer them all!