The TikTok Version Of “Dyson” Was Born, And Sales Exceeded US$2 Million In The First Month Of Its Launch, Setting Off A Sales Frenzy!

The European and American household vacuum cleaner market is a mature and huge market, with North America and Europe being the largest vacuum cleaner markets in the world. In the North American market, vacuum cleaners have become an essential appliance for every household, and the market penetration rate has reached more than 90%. In the European market, the popularity of vacuum cleaners is also very high, with the market penetration rate reaching more than 70%.

In the European and American markets, consumers' demand for vacuum cleaners shows trends such as intelligence, efficiency, and personalization. For example, products such as cordless vacuum cleaners, handheld vacuum cleaners, and multifunctional vacuum cleaners are popular among consumers. At the same time, consumers have increasingly higher performance requirements for vacuum cleaners in terms of battery life, suction power, and noise.

With the rise of TikTok, more and more brands are choosing the platform as the main platform for social media marketing. Many emerging brands have emerged on TikTokShop. Among many popular products, the vacuum cleaners of the brand Homeika are very popular due to their high cost performance. These products not only meet the daily needs of users, but are also widely praised for their convenience and efficiency.

TikTok version of “Dyson” triggers sales boom

On October 29, 2023, TikTok guru Justanothernurse (@justanothernurse1) posted a striking video. In the video, the master showed a comparison of the effects of using two vacuum cleaners, one of which is the high-end brand Dyson, and the other is a more affordable vacuum cleaner purchased on TikTokShop. In actual trial demonstrations by experts, this affordable vacuum cleaner performs in no way inferior to the high-priced Dyson, and is even better in some aspects.

This video quickly attracted the attention and discussion of the majority of netizens, and the number of views continued to increase, becoming a popular video on TikTok. According to FastMoss data, so far the video has received 6.3291 million views, 103.2 million likes and 8754 user shares. Whether it is for consumers with purchasing needs or friends who are looking for tips on using vacuum cleaners, this video provides valuable reference and inspiration.

In the comment area, we can see that many TikTok users express their love for the products displayed in the videos. More than half of the comments praised "the product is very effective" and "highly recommend this product", which gave viewers who had not used the product a sense of trust and asked how to purchase it. These positive reviews have undoubtedly given this product a good reputation and further boosted its market influence.

Through the FastMoss store list function, the store selling products in this video is the TOP1 in the U.S. TikTok product sales list in the 44th week of 2023. (More popular TikTok stores can be viewed in "Find Products" → "Sales List" → "Sales")

In the 44th week of 2023, the sales volume of Homeika Cordless VacuumCleaner was 9653, with a sales volume of approximately 1.9106 million US dollars. At the same time, another link to this product was the 3rd place in the US TikTok sales list in the 43rd week of 2023, with a product sales volume of 2996, and a sales volume of approximately 916,500 US dollars. Dollar.

Sales exceeded US$2 million in just one month after launch

Searching for "Homeika" on the FastMoss store page shows that there are currently two US stores. HomeikaUS has sold 11,700 in the past seven days, with sales of approximately US$1.1908 million, which is higher than the other store.

Through the FastMoss small store function, we found that the historical total sales volume of the small store HomeikaUS is 20,600, and the total sales volume is approximately US$2.1193 million. The store has 616 TikTok-related experts, 28 TikTok live broadcasts and 257 related TikTok videos. In addition, the store Homeika has a total historical sales volume of 13,800, with a total sales volume of approximately US$1.3695 million. It has 491 TikTok associates, 48 ​​TikTok live broadcasts and 112 related TikTok videos.

Homeika Cordless VacuumCleaner was launched on the US TikTok store on October 12, 2023. Within one month of being on the shelves, it reached a total sales volume of 19,100 and a total sales volume of US$2.2948 million.

It is worth mentioning that in order to attract new users to try the products, Homeika has also hired a large number of experts for promotion and marketing, successfully overcoming the pain point of high prices for home vacuum cleaners for target users. The FastMoss store details page shows a TikTok with 6.3291 million views at the beginning This video is just one of the videos associated with this product with high views. There are also several videos with more than 1 million views, and the brand tag exposure exceeds 30 million.

Conclusion

After TikTokShop opened in the United States, it showed amazing growth momentum. Like Homeika, many sellers with high-quality and affordable products have chosen to enter TikTok stores and use them as a new sales channel for market layout. In a short period of time, these sellers have achieved leading positions on the FastMoss store list.

Vacuum cleaners have become an indispensable household appliance in daily life, and their functions and price are important considerations for users in the purchase process. At the same time, TikTok, as a social media platform with huge traffic, can form a widespread communication effect in a short period of time. However, Homeika has successfully attracted a large number of new users to try its products by cooperating with well-known celebrities and using TikTok for marketing promotion.