Social Media Marketing: Five Tips For Building And Promoting Your Brand

The latest statistics from DataReportal show that as of January 2021, the number of global social media users has reached 4.2 billion, accounting for more than 53% of the world's total population. Social media has also become a battlefield for many independent websites and platform sellers.

Sellers conduct marketing campaigns on the platform aimed at increasing consumer awareness, interest and loyalty to a company, brand, product or service through social media channels.

Oberlo shared five suggestions for building your brand image and promoting your brand on social media. Let’s take a look!

1. Deliver the brand’s values

Sharing values ​​with your audience is an effective way to inspire connection and lead to successful marketing. Data shows that 77% of consumers buy from brands whose values ​​are the same as their own.

However, posting political statements and controversial views is not always met with approval, with 71% of consumers finding it annoying when brands engage in political activity on social media.

2. Create a unique brand personality

According to research from Sprout Social, consumers prefer brands that display personalities such as honesty, friendliness, and helpfulness on social media.

Sellers can inject some personality into their social media campaigns, but it’s important to keep your brand’s voice consistent across all marketing channels.

3. Actively assume social responsibility

Social responsibility and credibility have become important criteria for consumers to measure sellers. By 2021, more consumers will pay attention to the moral reputation of brands.

Showing social responsibility can help increase brand awareness, and sellers can reach their target audience by supporting good causes in their community or industry.