Note To Sellers: There Are These Development Trends In Video Marketing In 2021!

The extraordinary year 2020 has come to an end. During this year, consumer demands continued to change, which had a profound impact on sellers’ marketing.

Take video as an example. Video content will be very popular in 2020. The international technology company Cisco predicts that video marketing will seize 82% of consumer Internet traffic by 2022.

If you want to take advantage of the trend of video marketing, it is crucial to grasp the development trend of video marketing. Animoto has shared the predictions of several major social media experts on the development of video. Sellers, please come and watch!

Natasha Samuel, founder and social media strategist at Sol Studio: With Instagram Reels, sellers can build a more interactive community and provide relevant, educational and entertaining content to maximize user engagement. .

Animoto Chief Video Officer Sally Sargood: Given the booming development of videos in 2020, more videos will flood into social media platforms in 2021. To stand out from the crowd, sellers need to develop a strategy for consistently creating videos and set specific goals for each month to stay on track.

Tanya Smith, Video Content Strategist: Telling your brand story and demonstrating your brand values ​​through video helps humanize your brand, and given people’s desire to connect with others, more interactive videos promise shorter sales cycles.

Chelsea Krost, Marketing and Brand Strategist: In 2021, video will be a top priority in content marketing strategy. The main trend in video this year will be “simplified production” where the key is to create content that connects with your audience.

In addition, live broadcast is a powerful tool that cannot be ignored in video content. During the epidemic, consumers consciously avoided physical stores, and live streaming became the focus of attention and gradually evolved into a direct sales channel. Mari Smith, chief marketing expert at Facebook, also mentioned that with the proliferation of live videos, real-time shopping may experience explosive growth in 2021.

In summary, the development of video marketing in 2020 is obvious to all, and it is expected to achieve even more rapid development in 2021. This is also an opportunity that sellers can seize. However, competition in the video field can be imagined, and sellers must find their own positioning based on consumer demand.

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