TikTok Introduces New Means Of Tagging And Identifying Using Artificial Intelligence Tools

TikTok recently announced the introduction of a new way to tag and identify content produced using artificial intelligence tools. The initiative aims to increase content transparency and let viewers know when AI technology is used.

TikTok will launch a new feature called "AI-generated content tags." According to TikTok's user guidelines, this label will be required by creators on their applicable videos and photos to indicate that the content was generated through artificial intelligence software. This label will appear in the corner of the video below the username to remind viewers that this is AI-generated content. The move aims to increase transparency for content creators and ensure viewers can identify AI-generated content.

In addition, TikTok also plans to rename filters and effects that use AI tools to include "AI" in the name. This will help viewers more easily discern which effects are powered by AI technology. The company is also asking effect creators to follow this name change to ensure consistency.

Behind these initiatives is the rapid spread of AI-generated content on TikTok. Not only are users themselves consuming AI-generated content, companies are also actively involved. For example, AI voice cloning software has been used to create viral video content, such as realistic fake Drake songs or fake Taylor Swift inspirational speech clips, which have received millions of views on the platform.

It is worth mentioning that TikTok previously released a facial filter called "Bold Glamor" whose seamless and fantastic effects surpassed previous filters, but the company refused to confirm whether it used AI technology to achieve this Effect. However, now the company says it will rebrand the effects of using AI tools to increase transparency and maintain consistency.

TikTok hopes to increase the transparency of content by introducing AI-generated content tags and renamed AI filters to let viewers clearly know when artificial intelligence tools are used to create content. These initiatives will help maintain content quality and transparency on the platform, thereby providing a better user experience.