Global Black Friday Carnival: TikTok Shop Cross-border E-commerce Opens The Door To The US Market For Global Merchants

TikTok Shop cross-border e-commerce is about to launch its grand year-end Black Friday online promotion. This is the largest cross-border e-commerce platform activity of TikTok Shop in a year. It covers the US market for the first time and gathers resources from the US, UK, Saudi Arabia and other countries to provide broad business opportunities for global hosting merchants. Since the launch of TikTok Shop's fully managed model, it has carried out multiple large-scale promotions, such as Eid al-Adha promotion, summer promotion, Back to School season, etc., which have continued to promote the increase in sales of cross-border merchants.

In order to help cross-border merchants participate in the Black Friday promotion more effectively, TikTok Shop officially announced a detailed timetable. According to this timetable, cross-border merchants who want to participate in the Black Friday promotion need to complete registration before September 30 and complete the listing of products before October 27. This will provide them with ample time to prepare and promote their products to meet consumer needs and expectations.

In order to help cross-border merchants better grasp the trend of Black Friday online promotions and prepare for it, TikTok Shop has also released a "Fully Managed Black Friday Promotion Official Preparation Guide" (hereinafter referred to as the "Guide"). The guide provides merchants with a reference for targeting global consumer trends and creating popular products through four major product directions: "festival carnival, at-home scenes, moments of enjoyment, and warmth in autumn and winter."

According to reports, TikTok Shop cross-border e-commerce will integrate the latest shopping trends of this year’s Black Friday in this Black Friday online promotion to help merchants incubate popular products. At the same time, a variety of promotional benefits will be launched to reward consumers. TikTok Shop has prepared sufficient resources for this big promotion. It is understood that in the US market alone, there are currently more than 100,000 TikTok celebrities participating in TikTok e-commerce services. These influencers have strong influence. In addition to internet celebrities, TikTok will also provide more traffic resources for products. TikTok plans to fully launch the "mall" in the United States in early October, which will become the main source of traffic for this Black Friday promotion.

In this Black Friday online promotion, TikTok Shop will continue to provide merchants with comprehensive e-commerce solutions through the dual-driven sales scenario of "content + shelves". This will provide more business opportunities for cross-border merchants, while also providing consumers with better services and shopping experience.