Black History Month Is Here, And Here’s Your Marketing Opportunity For Sellers!

When it comes to February, the first thing sellers may think of is Valentine’s Day in mid-February. In fact, February is also Black History Month in the United States.

Black History Month celebrates the achievements of black Americans against all odds and celebrates the important role black people have played in the development of American history. This holiday is celebrated not only in the United States, but also in Canada, the United Kingdom, Ireland, the Netherlands and other countries.

In preparation for Black History Month, several major social platforms this week have announced plans and initiatives to commemorate black stories and highlight the contributions of people of color↓

Facebook is launching a new We The Culture creative community to showcase Black creators, with Lift Black Voices honoring the past, present and future of the Black community throughout the month;

Instagram is promoting Black voices and contributions through the #ShareBlackStories hashtag and adding new creative tools to the Instagram camera to enable users to participate in events;

YouTube has planned a series of exciting activities, such as displaying artworks by black artists on the YouTube homepage, selecting content from black creators, etc.;

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Since the brutal murder of Floyd, a black man, last year, there has been a wave of "Black Lives Matter" protests around the world.

According to Google's popular search trends, Black Lives Matter became a global search topic for the first time in 2020, with the number of searches increasing fivefold compared to the previous year.

Inclusion is also receiving more attention, and the cultural shift toward inclusivity is impacting consumer purchasing behavior. Brands that publicly display inclusivity create deeper connections with consumers, while brands that are viewed as non-inclusive or don’t appear to be engaging in the inclusion conversation may suffer in 2021.

A study by Accenture revealed that 41% of shoppers would switch from retailers that don’t express a view on identity and diversity, while 29% would abandon a brand that doesn’t show enough diversity.

Previously, on major platforms, sellers often had their listings removed from the shelves for selling products suspected of racial discrimination; some sellers also designed stickers with anti-racial discrimination slogans, which were sold out.

For sellers, Black History Month is also a marketing opportunity that you can seize to build a good brand image. It should be noted that opportunities can be seized, but the stance must be correct!

Sellers who want to join the group for communication are welcome to add the editor's WeChat account Ennews_, and we will bring you into the independent seller communication group!