Regarding SEO Internal Links, Sellers Need To Understand These Issues!

Google uses links to discover content on a website and rank that content in search results. If there are many links on a post or page, it will be considered an important or high-value article, and the importance of links can be seen.

Among them, internal links are completely within the seller's control, but many sellers may not know their specific functions and how to effectively build internal links. The following are 8 frequently asked questions about SEO internal links. Sellers, please come and take a look!

1. What is the difference between internal links and external links?

Internal links refer to the mutual links between content pages under the same website domain name, which can also be called intra-site links. External links are created on another website and link to your website. External links are also called backlinks.

2. How do internal links help SEO?

Internal links distribute value more evenly and also help improve a page’s ranking in organic searches:

–Signal value. Search engines will assume that your internal links indicate something you think is important.

–Signal correlation. The words used in a link's anchor text help search engines understand the meaning of the page being linked to.

–Create relationships between pages. It is impossible for two unrelated pages to link to each other. Internal links link two pages together based on context.

3. Which pages should be linked to?

Sellers want to link to the page you want to rank for. The higher you want this page to rank, the more links the page needs.

4. Where should internal links be placed?

Links come from pages with higher value, such as the homepage and higher-level category pages.

Sellers can also create contextual links within the body of the page, such as linking from a paragraph on the homepage to the most important category pages.

5. How many internal links should a page contain?

Internal links should be kept at a reasonable number, but there is no clear number, generally three to four. Marketing expert Neil Patel believes that it depends on the length of the post.

In addition, sellers should note that the links they add are relevant to the content and helpful to users.

6. What should the link text be?

The visible part of the link (called the "anchor text" or "link text") should be the relevant keyword or phrase. Avoid "Learn More" and "Click Here" unless you want to rank for them.

7. Should you link to an e-commerce website from your blog?

Blogs or other content should link to your e-commerce page and vice versa. Links from high authority pages have the greatest value.

8. How to create internal links in HTML?

As shown above, a basic HTML link consists of an anchor tag, a URL, and anchor text.

In summary, internal links are an important part of link building, and sellers should also give full play to the role of internal links to improve website rankings.

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