Attention Sellers!Content Marketing Has Two Major Development Trends

People are increasingly watching videos, with more than half of online users (55%) watching videos every day. By 2021, video is expected to account for 82% of consumer internet traffic.

The marketing potential of video is obvious to all. Data shows that videos generate 1,200% more shares than text and images combined.

The marketing potential of live broadcast is even more impressive. Facebook says users watch live videos three times longer than pre-produced videos, and LinkedIn says users watch live videos and comment 24 times longer than pre-produced videos.

Video is becoming a marketing must-have. According to Curata, the three most effective types of videos are testimonials, guides, and demonstrations, and what they have in common is that they all benefit customers.

Blog quality is more important than quantity

Blog post length has been steadily increasing over the past few years and will continue to do so.

As you can see from the chart below, the average blog post length increased from 808 words in 2014 to 1,142 words in 2017, an increase of 41%. In 2020, the average length of the top-ranked blog posts reached 1,447 words.

In today's society, people move from one page to another, from one website to another, and their attention spans are getting shorter and shorter. However, people are still willing to take the time to read comprehensive, well-written articles. However, sellers should not blindly pursue the length and quantity of articles. Quality is still more important than quantity.

Finally, sellers should also note that not everyone will be happy just by publishing the content. Sellers should also monitor the effects of content and measure, manage and adjust content.

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