To Improve Customer Satisfaction, Sellers Should Get These Four Tips!

All sellers are certainly familiar with customer satisfaction. Simply defined, customer satisfaction is how satisfied people are with the products and services they receive from your business.

There is no doubt about the importance of customer satisfaction, which can also be seen from the following survey data:

–The probability of successfully selling to existing satisfied customers is 60%-70% (and the probability of converting new customers is 5%-20%).

–More than 33% of customers will abandon a company due to dissatisfaction with customer service.

–After a satisfactory customer experience, 69% would recommend the company to others and 50% would patronize the company more frequently.

Unlike customer loyalty, customer satisfaction refers to how customers feel about your product at a given point in time and is primarily driven by customer service and brand experience. Because of this, sellers need to work hard to create a positive experience for their customers.

To improve customer satisfaction, sellers can follow these four tips:

1. Provide self-help resources

Research data shows that 89% of consumers expect businesses to have an online self-service portal to provide customer support.

Sellers may consider providing self-service resources such as tutorials and knowledge bases so that consumers can resolve their issues easily and quickly.

2. Create an all-round experience

Adopting an omnichannel approach is critical to increasing customer satisfaction. Sellers can use their customers’ data, such as emails and phone numbers, to provide them with a seamless experience across multiple channels.

Sellers also need to ensure that customers can contact you whether they are seeking help on social media, blogs, websites, or mobile apps.

3. Reduce waiting time

Waiting time is one of the key factors affecting customer satisfaction. In a society where most people want instant gratification (or wait the minimum amount of time for gratification), reducing wait time is important.

In addition to self-service resources, sellers can also use live chat, self-service order management software, and self-service options to reduce wait times.

4. Optimize online experience

For online businesses, visual content is crucial.

Sellers can add videos to guide customers through new purchases, customize product features, and more. In addition, improving the design of the website is also a good way to enhance the customer experience.

In summary, measuring customer satisfaction can help sellers identify areas for improvement in their business to reduce customer churn, and also help sellers stand out from the competition. Therefore, all sellers must also work harder to improve customer satisfaction.

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