Big Break!Biden Administration Halts TikTok Ban

In the past few days, Chinese sellers have been staying at home to celebrate the New Year, but the overseas version of TikTok has not been peaceful in the United States and Europe.

Previously, the Biden administration suspended the TikTok ban, and later European consumer organizations took action against TikTok. Let’s take a look at what’s going on!

Biden administration halts TikTok ban

A few days ago, the Biden administration issued a decree to stop the federal district court’s appeal against the TikTok ban in order to re-examine the threat of this application to national security.

The Biden administration will no longer urge TikTok to sell its business, but TikTok is not completely out of the woods yet, and it may still be restricted or forced to make changes to its app during subsequent reviews.

Internet industry analysts also said: “Although we are generally optimistic that Biden will respect business rules in future policies, there are still uncertainties about TikTok’s future business in the United States, such as privacy issues and antitrust charges. "

However, it is foreseeable that TikTok can continue to move forward and is expected to become the next social platform with one billion users.

European consumer groups target TikTok

So far, TikTok’s sales crisis in the United States has been resolved, but it has caused quite a stir in Europe.

According to foreign media reports, TikTok is facing a new round of regulatory complaints in Europe, and consumer protection organizations have submitted a series of complaints accusing it of repeatedly violating EU law.

The European Consumer Organization (BEUC) has lodged complaints against TikTok with the European Commission and the EU network of consumer protection agencies, and consumer organizations in 15 countries/regions have also urged their national authorities to investigate TikTok's behavior.

Specific complaints include unfair terms, including requirements related to copyright and TikTok's virtual currency; concerns about the type of content children are exposed to on the platform; data protection and privacy issues, etc.

In response, a TikTok spokesperson said: “It is our responsibility to ensure the safety of our community, especially young users, and to comply with the laws where we operate, which we take extremely seriously and are always willing to hear ideas for improvements.”

However, despite the constant turmoil caused by TikTok, its popularity in overseas markets is obvious to all. Sellers must also weigh their own products and their audience and make marketing plans.

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