Reddit Downloads Reached 6 Million In January, And The Number Of Monthly Active Users In The United States Increased By 54% Year-on-year

Reddit is a social networking site that integrates news and content ratings. It was founded in Virginia, USA in 2005. American users rank first in terms of downloads and in-app revenue.

Recently, forums such as WallStreetBets on the Reddit platform have been very heated about "Meme stocks" (Meme stocks are an Internet term, and foreign media usually refer to stocks that are deeply influenced by netizens as Meme stocks). In "National Stock Trading", Under the financial market trend of Robin Hood retail investors entering the market in large numbers, in January this year, more and more netizens around the world downloaded the Reddit App and flooded into its social forums.

This stock market boom has also made Reddit "popular all over the country". The following is the download volume and revenue of Reddit mobile applications in January 2021:

The number of downloads in January exceeded 6 million, setting a record for the highest number of downloads in a single month.

According to Sensor Tower statistics, Reddit's monthly downloads exceeded 6 million in January, a month-on-month increase of 43% and a year-on-year increase of 128%, making it the month with the highest number of app downloads in history.

To date, the Reddit mobile application has been downloaded a total of 122.5 million times on Google Play and the App Store, of which 55.8 million were downloaded in the US market, accounting for 46% of the total installations.

And as Reddit's primary development market, Reddit's downloads in the United States reached 2.8 million in January, an increase of 56% from the 1.8 million downloads in December, and an increase of 115% from the 1.3 million installations in January 2020.

Monthly consumer spending in global market reaches USD 670,000

According to Sensor Tower data, the Reddit mobile app generated approximately $670,000 in revenue in January this year, an increase of 31% compared to December; U.S. consumers spent $523,000 on Reddit in January this year. Accounting for 78% of Reddit’s total mobile app revenue, it grew 34% month-on-month.

It is also worth mentioning that so far, Reddit users in the United States have spent a total of nearly 5.5 million US dollars, accounting for 76% of global consumer spending.

The number of monthly active users in the US market increased by 54% year-on-year

Reddit's monthly active users in the United States have been growing since its launch. Data shows that Reddit's number of active users in the United States in January grew even more significantly, driven by the "meme stock" craze, with a 54% increase compared with the same period last year.

From the sudden rise of Reddit in January this year, we can also see that whether social media platforms can achieve rapid development is sometimes just a matter of one or two opportunities, just like the encrypted communication application Signal and the voice social software Clubhouse that were suddenly detonated. . However, although their "success" seems to be accidental, it is actually inseparable from the solid foundation laid in the early stage and the accurate grasp of market demand.

Therefore, in addition to choosing the right marketing channel for you, sellers must also believe that as long as they accurately grasp the needs of target users and make solid products, they will always have their own "big sales" opportunity at some point!