Effective Next Month!Google Will Update Advertising Policies, Sellers Must Avoid These Pitfalls

If sellers want to place ads on Google series, it is necessary to pay more attention to updates and changes in advertising policies.

Recently, Google announced that it will update two major advertising policies. Sellers, come and see what minefields you should not touch!

First, Google will update its advertising policies for ads on content made for children on YouTube.

As you can see from the image above, starting from March 16, the following types of ads will be restricted on content produced for children:

Inciting to buy:

Promotions or content that encourage children to purchase products or services or urge parents or others to make a purchase.

Misleading and deceptive claims:

Paid ads cannot mislead children or make any deceptive or unsubstantiated claims, and all statements and assertions must be substantiated within the video itself.

Paid advertising cannot imply that the product will improve your social status.

Paid ads cannot contain features or calls-to-action that don't work or don't accomplish the desired action.

In addition, Google also stated that it will update its adult advertising policy, and advertising within the scope will be restricted starting from March 29, 2021.

This means that ads from these content categories are still allowed to run, but the policy restrictions will impact campaign performance.

In the updated Sexual Content Policy, ads that contain or promote sexual content will be classified as either Strictly Restrictive or Moderately Restrictive, depending on the situation.

Among them, strictly restricted advertising content includes:

Advertising content subject to moderate restrictions includes:

In the medium-restricted content category, live streams, online chats, and role-playing games with sexually suggestive elements will be restricted by "sexual entertainment"; parties with sexually suggestive elements and themes will be restricted by "sexually suggestive elements and themes." limit.

Google said that for accounts that violate this policy, the system will issue a warning in advance at least 7 days before the ad account is suspended.

The above are Google’s two advertising policy updates. Sellers should also self-check as soon as possible whether the ads they place are within the scope of the policy changes and make timely adjustments.

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