Can YouTube Videos Improve Google SEO Rankings? 6 Big Data To Decrypt!

YouTube was founded in 2005 and acquired by Google in 2006. It is the second most visited online website in the world, with 1.9 billion monthly active users. Its mobile users have exceeded the number of broadcast or cable TV users. .

So have sellers ever thought about improving Google’s website SEO ranking through YouTube videos? Let us use the following 6 major statistics to see whether this operation is feasible!

Most of Google’s general search results include video content

Google Universal Search is Google's "hybrid" search approach, which means text, images and videos all have a chance to appear in search results. A study by Searchmetrics shows that 62% of Google’s general search results contain video content, and up to 80% of the video content comes from the YouTube video platform.

So creating some video content and uploading it to YouTube can more fully unleash the potential of Google search.

Users watch more than 1 billion hours of YouTube videos every day

Data shows that 400 hours of videos are uploaded to the YouTube platform every minute. Some of these videos will be deleted for violating platform regulations, so the total number of videos on YouTube cannot be truly determined.

But what is certain is that more than 1 billion hours of video are consumed by users every day, which means that people spend more time watching YouTube videos online than watching broadcast videos, which also illustrates the huge amount of time people consume YouTube videos. Additionally, videos in search results receive higher click-through rates than other forms of content.

Video search results have higher click-through rates

Video content has a 41% higher click-through rate than text-only content, and posts containing video content can also attract 3 times more inbound traffic than text-only content.

Therefore, if sellers can embed links to the website in the video instead of just to the YouTube website, they can use the video content to help the website attract traffic, thereby increasing brand awareness.

Videos are 50 times more likely to rank higher than text-only content

A study by Forrester Research revealed that video content is 50 times more likely to achieve organic page ranking in Google search results than text-only content. Part of the reason for this is that there is less competition between video content, making it easier to rank well. On average, video content has an 11,000:1 chance of landing on the first page of Google, which is much higher than text-based content, which has a 500,000:1 chance of landing on the first page.

Video content can increase customers’ website browsing time

Videos not only attract customers into your store, they also keep them there. ComScore data shows that if your website has video, the average length of time people stay on it will be 2 minutes longer. If customers leave too quickly, they won't be able to find what they're looking for, and Google supports quality content, which can increase user engagement with your site and content.

YouTube is a great way to reach a global audience

YouTube supports 80 languages ​​in more than 91 countries or regions. Among its user base, American users account for 15.8%. Other major user origins include India, Japan, Russia and China. Therefore, if a seller intends to expand into the international market, it is even more necessary to use YouTube to quickly open up the situation.