The Usage Time Is Increased By Up To 380%. These Apps Are Very Popular During The Epidemic!

According to data released by Global Wireless Solutions (GWS), from March 2020 to February 2021, the usage rate of applications in all categories has basically increased.

Among them, financial application usage time increased by 63%, followed by social media applications (+25%), lifestyle applications (+19%), video applications (+22%) and gaming applications (+6%) . Notably, only sports app usage dropped 32%.

Gen Z is spending 102% more time on financial apps. Among them, applications such as Robinhood and SquareCash stand out, with total usage time increasing by 186% and 183% respectively.

Additionally, food stamp apps are increasingly being used by people struggling with financial issues due to COVID-19. For example, FRESHEBT usage increased by 152%.

Gen Z is also using dining and shopping apps more (+50%), with DoorDash and Uber Eats usage increasing by 166% and 121% respectively.

During the epidemic, users' time spent on social media applications increased by 25%, with usage time exceeding one hour per day, accounting for the largest proportion of time spent on mobile phones per day.

When it comes to video apps, more U.S. users are spending more time on them, especially Gen Z (44%) and baby boomers (up 10%).

Among them, the TikTok application has developed the most significantly, with the time spent by users on videos almost quadrupling (380%), and the total usage of nextdoor (community social networking application) and Twitter also increased by 53% and 37% respectively.

In addition to these apps, consumers are also using shopping apps more. App Annie's report shows that global consumers spent 82 billion hours on shopping apps in 2020, an increase of 30% from 2019.

In its previous "State of the Mobile Market 2021" report, AppAnnie also called 2020 the largest mobile shopping year to date. Data show that from November 1 to December 9 alone, spending in the U.S. mobile market reached $53.2 billion, a year-on-year increase of 55%.

It is undeniable that consumers spend more time on mobile devices, and sellers must also pay more attention to marketing in mobile device channels, such as launching applications.