After Nearly A Year Of Planning, Instagram Plans To Launch A Live Broadcast With Up To 4 People At The End Of February

The socialmediatoday website reported that despite the rise of audio live streaming media such as Clubhouse, Instagram is still diligently catching up with the live broadcast trend.

According to Instagram CEO Adam Mosseri, the company plans to launch an IG Live broadcast feature that supports up to four people in the next few weeks.

Mosseri made the announcement while on the talk show "A Little Late." "We've been working on the multiplayer live streaming feature for a while now, and we're really excited that we've finally succeeded," she said.

Instagram began testing this feature in India in December last year. With the rise of online live broadcasts in the Indian market, Instagram hopes to seize the live broadcast market while the Indian government bans TikTok.

According to data provided by mysmartprice, throughout 2020, the number of Instagram live views in the Indian market increased by more than 60%. The newly developed multi-person live broadcast function provides another way to maximize the interest in live broadcast events in the Indian market. The way.

It is worth mentioning that Instagram has been working quietly on this project for a year. Mosseri revealed in March 2020 that they hope to attract more viewers during live broadcast events: “Currently Instagram only supports two Live broadcast between people, but we are studying whether we can expand the number of people who can join the live broadcast at one time."

Overall, live broadcasts saw significant growth in 2020 as people sought ways to stay socially connected with friends and family during the quarantine, so Instagram also hopes to release the feature earlier to reap the early user dividends in the market. Moreover, the popularity of Clubhouse voice chat rooms also shows that people are extremely enthusiastic about real-time interactive activities with multiple people online at the same time.

This new Instagram feature is expected to be officially released in a few weeks, when users will have more possibilities and choices, such as conducting interviews, inviting fans and customers to participate in live broadcasts, or interacting with influential celebrities on live broadcasts.

Sellers can also seize the opportunity, make arrangements in advance, and win the multi-person live broadcast marketing war on Instagram!