YouTube Updates Sports Section, Expands Connected TV Ad Options

YouTube is a video sharing platform owned by Google. There are a large number of videos on the platform and a rich variety.

Recently, YouTube announced that it has revamped and updated its sports channel. While gathering all sports content into this column, it can also provide video viewers with an all-inclusive immersive content platform. In addition, YouTube has also expanded its online TV advertising business to help sports brands reach a wider fan base.

(YouTube official website sports channel)

The reason why YouTube revamped its sports channel may be closely related to the popularity of sports-related videos on the YouTube platform.

Google data shows that YouTube has become the preferred platform for sports fans to watch sports content. According to YouTube statistics, during the 2020 epidemic in the United States, the playing time of YouTube sports videos (excluding live content) on TV screens increased by more than 65%.

YouTube said that fans can find a range of latest game highlights, sports news and local popular videos in this new sports channel, which ensures that fans around the world can see the content they want to see most, including extremely popular content. The most popular sports seasons including NFL, LaLiga, MLB, NBA, WWE and AFC championship games.

From the perspective of sports viewers, YouTube's new sports channel is simply an "irresistible" temptation. Everyone will definitely not be able to help but click and watch the video content of interest, and then the time will pass unknowingly, and it will be placed on the screen. Watching it on a larger home TV will also provide a better viewing experience.

As a result, YouTube has expanded its connected TV (CTV) advertising options and made Sports Channel TV a part of its advertiser services platform YouTube Select.

YouTube said: "Because the YouTube CTV product in the United States has achieved good market feedback, we are expanding it to new markets such as Australia, Canada, India, and Japan, and further expanding to other markets in 2021."

As people increasingly use their home TVs to watch YouTube videos, YouTube's TV sports channels can provide brands and sellers with more efficient and targeted TV advertising options to "target" more specific audiences.