TikTok Launches New "Seller University" To Help Users Sell Goods Through The Platform

According to socialmediatoday reports, TikTok is currently testing its newly launched “TikTok Shop: Seller University” in Indonesia to guide users in launching e-commerce businesses on TikTok.

(TikTok “Seller University” official website)

As stated by TikTok, "Seller University" is a training center to help sellers conduct e-commerce businesses in various ways on TikTok. TikTok will provide sellers with a full set of courses on seller tools, policies, and the latest updated information on the store.

After successful registration, sellers will be able to sell products on TikTok in the following two ways:

Sell ​​products by yourself: Sellers who choose to sell through their personal pages can display their products through live broadcasts or short videos, and insert product jump links into the content. When consumers view the content, they can click on the product anchor to be redirected to the corresponding product information details page for further purchase behavior.

Selling products through TikTok affiliates: TikTok said its affiliate program allows brands to promote products through influential content creators on its platform. After users upload products to Seller Center and set up promotion plans, they can collaborate with TikTok influencers to promote products.

E-commerce is the latest development focus and main development path of TikTok. Currently, TikTok is working hard to build an ecosystem to ensure that content creators can monetize through the platform. This is also a means to retain creative and high-quality content producers. Otherwise, content creation Players may shift their focus to Instagram or YouTube to obtain more revenue, while TikTok will lose many of its existing audiences.

Moreover, the Chinese version of TikTok, Douyin, is currently accelerating its e-commerce deployment. Therefore, it is not surprising that TikTok is focusing on the next stage of growth and accelerating its entry into the e-commerce field.

It is reported that TikTok’s current number of users is approaching 1 billion and is in a critical stage of development. Therefore, if it can successfully provide revenue-generating tools for content creators, it is likely to become a powerful competitive force in the social media advertising industry. At the same time, it lays the foundation for its sustainable development.

However, TikTok’s development in the United States still faces many uncontrollable factors. The new Biden administration in the United States has stated that it will not continue to promote the efforts made during the Trump administration to sell TikTok to a consortium led by Oracle and Walmart, but it also pointed out that it may At some stage, TikTok will be ordered to "sell all of itself to the United States."

TikTok will still need to deal with these concerns in the future, but with its current business structure, it still needs to quickly expand its e-commerce tools to maximize its development potential.