TikTok Shop Southeast Asia Cross-border Merchant Operation Methodology

"eMarketer has released its latest report on the global electronics retail market in 2023, predicting that Southeast Asia e-commerce sales will grow by 18.6% in 2023, far exceeding the global e-commerce average growth rate of 8.9%.

The huge potential business opportunities in the Southeast Asian market have been seen, and many people have chosen Southeast Asia as their first stop for overseas operations. However, how to operate overseas has become a problem. What choice will you make because of this?

Set sail on the sea

Nuggets in Southeast Asia, you may be…

●Various merchants or traders with experience in shelf e-commerce operations;

●Overseas brands that hope to gain more room for growth;

●Merchants who want to connect with consumers from multiple countries in Southeast Asia in one stop.

How to Shop on TikTok

Quickly start your journey to find gold in Southeast Asia

In-depth market demand can make product selection easy

With three official tools, merchants can choose products so easily.

Recommended popular products in official categories, efficient product selection, and quick access

All you need to optimize your sellable products is this

○To create a high-quality product, start with the product title.

Complete product title = "core keywords + attribute keywords" + promotion keywords + efficacy keywords + crowd keywords + brand keywords

○A good product main image can reduce the cost for users to understand the product

○The warm welcome to the store is the first part of the details page and is also an indispensable part.

○Complete product attributes can accelerate users’ decision-making, and comprehensive display can quickly reach user needs.

A complete guide to the four major business models

E-commerce live broadcasts, e-commerce short videos, shopping malls, and alliance experts, the four major business models have different merchant capabilities, measurement indicators, and data requirements. A quick glance at the picture will guide you step by step to go overseas and make gold.

do this

Make cross-border trade easier

The reason why a hot product can become a hot product is that excellent market opportunities are only a prerequisite. What is more important is to form an operating system that suits you.

And there are some tools

Allows cross-border trade in Southeast Asia

It becomes simpler~

Marketing Calendar: A key tool to help overseas merchants quickly seize marketing opportunities

Category operation: Different products have different operation methods. Refined operations require upgrading and optimizing strategies based on market preferences, new pace, marketing nodes and other dimensions.

TikTok Shop 2023 Southeast Asia cross-border seller management methodology cleverly integrates various categories of reach analysis + multi-dimensional overseas dry goods, and connects the cross-border dry goods of consumers in multiple countries in one stop.