Snapchat User Survey: Young Netizens Are More Likely To Use Visual Media To Socialize

Recently, the "burn after reading" social software Snapchat released a survey report on 27,000 users in different regions.

According to previous statistics, the number of daily active users of SnapChat has reached 249 million, with most users being teenagers between the ages of 13 and 25. The direct spending power of Millennials and Generation Z is expected to reach 1 trillion Dollar.

There is no doubt that young people and Generation Z are the main consumer groups in the contemporary Internet world. If sellers want to be more in line with the consumption needs of young people, then they must know the tastes and preferences of the following young people!

Snapchat users are 150% more likely to communicate using images than text

This study found that compared to traditional communication media, visual media can better convey context and show some nuances. Therefore, today’s young users prefer to use visual media for social activities. As a result, Stories and similar platforms on social platforms TikTok’s short video format is becoming increasingly popular.

In addition, video information can better convey people's reactions or responses, and information such as emoticons can also convey users' thoughts concisely and concisely. Therefore, for brands that want to reach young people, visual media is an important thing that cannot be ignored. marketing tool.

Specifically, in addition to pictures gaining 81% popularity among young people, Emojis also have a popularity of 76%; followed by video messages, with a popularity of 61%; video calls and emoticons have a popularity of 61%. Popularity ranks 4th and 5th respectively, with user favorability ratings of 60% and 56% respectively.

Snapchat users think they can change the world with digital tools

The survey shows that Snapchat users believe that they can obtain "the energy to change the world" through digital tools more than those who do not use Snapchat, and generally speaking, digital tools can also help people take the lead in "one call for a hundred responses."

In addition, they also hope to use this influence to encourage more responsible corporate behavior.

Generation Z is also generally aware of the social responsibilities they shoulder, and is more inclined to buy brand products that also take the initiative to assume social responsibilities.

Snapchat users have more disposable income

According to foreign media, Snapchat has always been popular with high-income groups, and they are also willing to spend higher amounts on their favorite products and brands. In addition, the direct spending power of Millennials and Generation Z is expected to reach US$1 trillion.

Snapchat users look forward to using new technology

The new generation of young people using Snapchat said that compared with a year ago, they use the AR try-on function more frequently, which also shows that young consumer groups are curious about novel things and pursue emerging technologies.

And AR has now become a "killer feature" of Snapchat. Data shows that during this year's "Super Bowl" in the United States, 59 million American users used Snapchat's AR Lenses, and users interacted with advertisers' AR lenses for more than 2 million times. billion times. This shows that AR interactive tools are becoming more and more popular among consumers and brands.

All in all, grasping the consumption trends of young people, meeting the consumer needs of target groups, and finding marketing methods that suit them are the only ways for e-commerce merchants to remain invincible in the ever-changing and highly competitive Internet business environment.