Q1 Downloads Number One! TikTok Continues To Develop Rapidly

Despite facing many challenges overseas, TikTok's popularity is unquestionable. In the latest download statistics released by App Annie, TikTok remains the most downloaded application in the first quarter of 2021.

It can also be found from the above figure that TikTok ranks second and eighth respectively in terms of consumer spending and monthly active users.

In addition, App Annie also released a "Breakthrough Apps" chart, showing the apps with the fastest quarter-on-quarter data growth in the first quarter of this year compared with the fourth quarter of 2020.

Among them, TikTok ranks sixth and fifth respectively in terms of consumer spending and monthly active users, which means that TikTok continues to develop rapidly in the first quarter of this year.

In addition, the epidemic has had a profound impact on the way consumers shop, and App Annie shared data on consumer spending on apps.

Data shows that in the first quarter of this year, users spent $32 billion on in-app purchases on iOS and Google Play, an increase of 40% compared to the same period last year.

Among the many applications, TikTok’s potential to bring goods cannot be underestimated. Not long ago, a pair of high-waisted leggings went viral on TikTok. The video had over a million views, and the related tags had over 100 million views. It subsequently became Amazon's top-selling apparel product for much of January and February. The popularity of this product has allowed sellers to see TikTok’s powerful ability to bring goods.

TikTok itself is also constantly moving closer to commercialization. A few days ago, Yien.com reported that starting from April 15, TikTok will push personalized ads to users based on the content they watch on the platform. Sellers can use data to target users they think will buy their products, which may significantly increase the chance of a product being sold.

It is understood that TikTok is still in the traffic bonus period, and its gross profit can basically reach 50%. Sellers are also enthusiastic about TikTok. However, since TikTok is not available in China, many sellers’ journey to TikTok still stops at the first step – downloading. At present, whether it is the commercialization of TikTok or the TikTok marketing of sellers, there is still a long way to go…