A Quick Look For Sellers: Four Strategies To Stimulate Customers To Repurchase

The subscription-based industry has been growing for years. With the option to “subscribe and save,” sellers can retain more customers at a lower cost, with monthly or quarterly shipments only needing to arrive on specific dates. Because sellers know the delivery date well in advance, they can choose the cheapest method to ship the product.

Subscriptions make sense for both consumable and incidental products. As the number of subscribers increases, sellers have more power to negotiate with manufacturers and suppliers.

2. Start recommendation business

There is no better marketing strategy than word-of-mouth advertising. Offering referral options can help entice first-time buyers to return while minimizing the cost of acquiring new buyers.

Sellers can offer rebates to customers who refer others. For example, when buyers shop at Adagio Teas, in addition to earning purchase points, they can also share $5 gift certificates with friends and earn points for each redemption.

3. Send repurchase reminder

Although there are more emerging marketing methods, email remains one of the best ways to close deals, engage customers, and encourage repeat purchases.

For example, based on how often customers use the product, sellers can send restocking emails to customers; sellers can also introduce add-ons or accessories to customers via email; sellers can also send warranty expiration reminders to customers… …

4. Create a great experience

Emotion drives loyalty, so sellers must work hard to create a unique and genuine shopping experience for their customers.

For example, sellers need to provide detailed services. Sellers of handicrafts can provide links to video tutorials, and sellers of food products can direct customers to blog posts about cooking.

In summary, while it is important to convert potential customers into customers, retaining existing customers is also a task that sellers should pay more attention to and put more effort into.

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