To Carry Out Social Media Marketing, Sellers Can Refer To These Five Strategies!

Currently, social media plays an increasingly important role in customers’ daily lives and every step of the customer journey, as can be seen from the following research data:

Research by GlobalWebIndex found that 42% of Internet users mainly use social networks to find brand information, and this proportion reaches 47% among Generation Z.

27% of internet users globally discovered new brands through social media advertising.

In 2020, social media advertising influenced 51% of purchasing decisions.

Considering the widespread influence of social media, social media marketing strategies are also being adopted by more and more sellers.

Social media marketing is the use of social media platforms to attract target audiences to achieve specific business goals. Its main goals usually focus on increasing brand awareness, increasing community and customer engagement, and attracting potential customers.

In the process of social media marketing, sellers can refer to the following five strategies:

1. Review your existing strategy

Whether you're modifying an existing strategy or creating one from scratch, taking inventory of what you already have is a critical first step. Sellers can also choose social media metrics to measure the success of their strategy, such as interactions per impression, actions per impression, and ad spend.

2. Know your target audience

Understanding the audience is essential and includes but is not limited to:

Who is the target audience (demographic, age, hobbies, etc.)?

Where are they in the customer journey? What challenges can you help them solve?

How do they spend time on social media? What are their interests? Which influencers do they follow?

3. Create a detailed social media calendar

A steady output of content is the hallmark of a successful social media marketing strategy. It drives steady fan growth, keeps existing fans engaged, and keeps your brand top of mind at the beginning of new buying journeys.

4. Post engaging content

Creating high-quality content and advertising that engages your audience is both an art and a science. Sellers need to find creative ways to stand out among the crowd of posts and drive their target audience to happily scroll through their ads every day.

5. Check regularly and make adjustments

Regularly reviewing the latest data can help ensure your team is spending their energy on engaging the content your target audience wants to see most, which can not only help increase revenue but also reduce costs.

An effective social media marketing strategy can help increase brand awareness, attract potential customers, and increase customer engagement and retention. Sellers must also be prepared to play the long game.