Live Streaming Craze Sweeps Generation Z! Time Spent Using Yubo Software In The UK Market Increased By 57%

While industry professionals and entrepreneurs have turned to audio social software Clubhouse, Generation Z (1997-2012) has gradually turned to live streaming social software to maintain social activities during the epidemic lockdown, and Yubo is among them.

Yubo is a French live streaming dating software launched in 2015. Its main user group is teenagers aged between 13 and 25. It allows users to create live video broadcasts with 10 friends at the same time.

As of 2020, Yubo's average usage time has increased significantly by 550%, and the number of users worldwide has reached 40 million, including 5 million in the UK market alone. It can be seen that the UK is an important overseas market for Yubo, and British consumers’ acceptance and frequency of use of Yubo are also increasing.

With the closure of schools in the UK in the first quarter of this year, more and more Generation Z are choosing to go online to make new friends. According to the latest statistics released by Yubo on March 10, its 5 million British users spent 57% more time on live broadcasts in the first two months of 2021, and the number of daily active users increased by 23%.

Moreover, the number of daily active users participating in mini-games on the platform has increased by 135%. Generation Z users like to use Yubo for "pair-to-pair PK".

Interestingly, Yubo found that British users aged 21 to 24 already spend more time on live broadcasts per month than the average British user spends on TikTok per month (this average time was 2020 in 2020) 19.6 hours).

Furthermore, among all age groups, 23-year-olds spend the most time on average at 26.5 hours per month; followed by 22-year-olds at 25.5 hours per month; and 24-year-olds at 25.3 hours per month. Hour. And 19-year-olds spend about one full day per month on live streaming, which is 24.3 hours.

Teenagers aged 14 and 15 spend the shortest average amount of time per month on live streaming, with 14-year-olds spending an average of 11.3 hours per month and 15-year-olds spending 16 hours per month.

Finally, the live broadcast traffic in the UK market also shows geographical differences. The cities with the most live broadcast traffic are London, Birmingham, Manchester, Nottingham and Bristol.