1 Million Active Stores Leverage 250 Million Users, Facebook May Buck The Trend And Grow

According to foreign media reports, Facebook CEO Zuckerberg revealed in a Clubhouse discussion a few days ago that the number of active sellers in Facebook Shop, which was launched less than a year ago, has reached 1 million, and more than 250 million users visit it every month. Actively interact with the store.

He said: "So I think the benefits and progress brought about by adding some of these tools on Facebook are very amazing, and the next five years will witness explosive growth in the potential of some vertical fields."

Facebook Shop was first launched in the United States in May 2020, and later expanded to the UK and Canadian markets in February this year.

(Facebook Shop official website)

Through Facebook Shop, brands can list their product catalog directly on the Facebook app and sell items directly on Facebook.

Facebook Shop can help sellers customize the store style, connect Facebook Shop and Instagram Shop, and guide consumers to visit the seller’s store from Facebook page, Instagram profile, Instagram shopping ads or shoppable posts and stories. Consumers can also directly Connect with sellers via Messenger, Instagram Direct and WhatsApp to ask questions, get support, track deliveries and more.

(page display of Facebook Shop)

However, it should be noted that Apple’s upcoming IDFA policy update may have a strong impact on the personalized advertising business of social media platforms such as Facebook. Facebook was also worried before, warning sellers that the effectiveness of its advertising will be greatly reduced. The income may also drop by more than 50%, or even lose all money.

Just as Facebook is doing its best to prepare for the challenge of IDFA policy changes, Zuckerberg changed his past resistance and confusion in the Clubhouse discussion and expressed optimism that if more companies decide to sell directly through Facebook and Instagram merchandise, then this change will benefit Facebook.

"If Apple's changes make it harder for businesses to use data to target potential customers from outside our platform, this will encourage more businesses to do business on our platform, putting us in a stronger position," he said.

If Zuckerberg’s “prophecy” comes true, Apple’s iOS14 IDFA privacy policy adjustment will add another “fuel” to the booming development of Facebook Shop and Instagram Shop, becoming a “blessing in disguise” under the “impossible to prevent” policy adjustment. Typical Case.