When Marketing To Generation Z, Sellers Need To Pay Attention…

Generation Z generally refers to the generation after the Millennials born between 1996 and 2010, accounting for more than a quarter of the total U.S. population.

It is worth noting that Generation Z has grown into a major player in the world economy. The spending power of this group is approximately US$143 billion, accounting for about 40% of global consumers. Moreover, Generation Z’s influence in the marketing industry is also expanding.

Considering that there are obvious differences in consumer behavior between different groups, sellers must also learn more about the characteristics of different groups during the marketing process. The following are some statistics about Generation Z. Sellers come and find inspiration↓

Generation Z values ​​the value of brands more. Socially conscious brands are more likely to connect with Generation Z. In addition, Generation Z is more inclined to look for brands that reflect their personal values;

When asked which method they prefer to interact with brands, Generation Z respondents’ preferences are social media > email > face-to-face > advertising > chat > ​​company blog;

Social media is the main engagement channel for Generation Z, and video content on YouTube and TikTok platforms is particularly popular;

Gen Z continues to view email as an effective and important method of communication, with 81% of respondents saying they check email at least once a day.

In this day and age, consumers are bombarded with thousands of ads every day, making them increasingly difficult to reach. Among them, members of Generation Z have the smallest attention span, only 8 seconds;

In a global survey of 15,600 Gen Zers, IBM and NRF found that 60% would not choose an app or website that loads too slowly;

Short-tail queries produce broad results, but searchers may not find what they are looking for. A Fractl survey found that Generation Z has the highest preference for long-tail queries.

Some experts say that Generation Z is one of the most powerful consumer forces in today's market. In addition to its impact on parents' consumption, Generation Z itself is also developing into a consumer group that cannot be ignored. Sellers should also learn more about the behavior of Generation Z. Get used to it and carry out targeted marketing.

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