Enter The Audio Social Field! Facebook May Launch Audio Room Feature

In light of the sudden rise in social audio, Facebook is developing its own live audio room feature, which will allow Facebook users to create audio broadcasts that users can listen to and participate in within the app.

In fact, last May, Facebook added its video rooms feature, which allows users to create private video chats that others can join. Now building a public, audio-only version reduces the data load and is open to all users.

A user posted such a picture on Twitter (see the picture below), which also shows that Facebook is developing a new audio-only option for Room, which will allow users to create public or private audio chats.

Speaking of audio social networking, we have to mention the recently popular Clubhouse, which is an invitation-only, audio-only social media application. With the help of Musk, Clubhouse's popularity and downloads have soared. The latest data from APP Annie shows that its total downloads have reached 13 million.

Earlier this month, Twitter also said it intends to open Spaces to all users by April, which will allow broadcasters to reach larger audiences in the app, and Twitter is also working on various discovery tools and options to Enhance the Spaces experience.

Compared with other platforms, the advantage of Facebook Audio Room may lie in the Facebook groups in which more than 1.8 billion users participate every month. Imagine being in a favorite Facebook group and being able to find that the people you regularly interact with in the comments are in an audio room and can participate in it yourself.

Regardless of when and how Facebook brings its audio room feature to life, it’s an opportunity for brands looking to build community and maximize app engagement, which can drive more referrals. flow.

The popularity of the audio social market reflects people's needs. The intimacy of voice makes audio social media more attractive in the era of social distance and isolation. Audio social is expected to usher in greater development in the future. Sellers can also pay more attention to it. .