Marketing Tips: Optimization Tips For Microsoft Ads (1)

Although Microsoft Bing is not as well-known as Google, it is still one of the top search engines in the world. In the United States, the Microsoft Search Network has more than 7.3 billion PC searches per month.

One study showed that Bing has the highest conversion rate of all advertising channels for purchases over $200. In other words, sellers selling higher-priced products or services may want to consider advertising on Bing.

Microsoft ads are ads that appear in Bing search results. When creating and optimizing Microsoft ads, sellers can refer to the following tips to improve the effectiveness of their ads↓

Pre-qualify potential customers

First, sellers need to be clear: the goal of advertising is not to get more clicks, but to convert people into paying customers.

If you don't want to waste your advertising budget on useless clicks, you can pre-qualify the leads in your ads to ensure you get targeted clicks.

For example, you can clearly identify your product's specific audience in your title, so that most people who click on your ad are likely to fit that description.

Use CTAs in Ads

A strong call-to-action (CTA) prompts people to take action, and sellers can include calls-to-action in their ads.

For example, sellers can use action extensions to add CTA buttons to Microsoft ads to make it easier for people to find and click.

Alternatively, sellers can also use sitelinks as your CTA (as shown on the Amazon website below). Sitelinks can also help your ads occupy more space in search results.

List your product prices

When people search for a product or service on Bing, many quickly scan the information and make a decision within seconds.

Through the price extension feature of Microsoft Ads, sellers can list product prices in their ads to help customers make decisions quickly.

Be specific about your discount

In the search engine of Microsoft Ads, sellers only get a limited space, and customers only spend a few seconds deciding whether they want to click on your ad.

Therefore, sellers need to ensure that they accurately convey the most attractive discounts to customers, rather than vague words such as “big discounts” to attract their attention.

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