See How The "second Generation Of Post-2000s" "explodes" New Opportunities In TikTok Shop

Big deal!

Suki, a post-2000s girl, excitedly sent WeChat messages to her partners, and even took screenshots to share her joy about this huge deal.

Suki comes from Zhongshan, the hometown of China's small home appliance industry. She just graduated from university and accidentally came into contact with cross-border e-commerce during her internship. She also happened to learn that TikTok launched a fully managed model in June, and she was keenly aware that this was a once-in-a-lifetime opportunity. business opportunities. With this perfect opportunity at the right time and place, she decided to join hands with her partners to start the entrepreneurial journey of the TikTokShop platform.

Suki leads the small kitchen appliances products produced in its own factory to enter the TikTokShop platform. It only took less than a month for Suki to go from a small seller selling only a few units a day to a "big hit" seller selling more than 1,000 air fryers a day. At its peak, her store's monthly sales reached 15,000 orders, and it was also listed on TikTok Shop's small home appliances sales list.

"Buying products through short videos must be the mainstream trend in the future!" As one of the first batch of sellers to enter TikTokShop's fully managed cross-border e-commerce model, Suki feels extremely lucky.

"When I was in my 20s, I came across the platform TikTokshop. With the help of the platform, I sold air fryers all over the world. I became one of the first people to try it."

Suki was born in a very traditional Chaoshan family, and her family has a strong entrepreneurial background.

In his early years, Suki's father brought his family to Shenzhen to start a business in the VCD business. However, as VCD machines gradually fell out of favor, they began to seek a new way out and decided to move to Zhongshan's small home appliance industry and start an accessories business. After years of hard work, Suki's family business has been developing steadily and formed a traditional foreign trade factory model, which continues to this day.

Suki has two older sisters and one younger brother. The eldest sister has been managing the family factory business with her father. The second sister has just graduated from college and is a medical student like Suki, while the younger brother is a high school student. Suki's undergraduate major was Internet and New Media. During her internship in her senior year, she happened to work in an e-commerce company engaged in brand planning.

In this job, Suki learned a lot about e-commerce knowledge and experience. She witnessed first-hand the fierce competition among domestic e-commerce companies, as well as the market dilemma of small sales despite major brands investing huge sums in advertising during major promotions. These experiences made Suki realize that the domestic e-commerce environment is very unfriendly to new merchants entering the market.

In order to find new opportunities, Suki began to pay attention to information related to cross-border e-commerce. Later, she entered an internship at a live streaming e-commerce and MCN talent incubation organization, and came into contact with many new power brands. Most of these brands use content e-commerce platforms to attract brand traffic, which has brought a great shock to Suki. “As a post-00s generation, I especially like to watch videos, and I also like to shop while watching videos and watching live broadcasts. I think no one can refuse short videos. In the future, short videos will inevitably become a consumption channel that the younger generation is accustomed to, and content e-commerce will Business will also become a mainstream trend."

In June this year, Suki, who was still sitting in the office, learned that TikTokShop had launched a fully managed model. “Using this model only requires merchants to supply their own products, and leave all other operations to the platform, so they can sell products to the United States, the United Kingdom, Saudi Arabia and other places around the world." This news made Suki very excited.

As a second-generation factory with the advantages of small home appliance factory products, Suki feels that this is a huge business opportunity.

In her view, “TikTokShop has a wide audience, sufficient content traffic advantages, and this platform is very consistent with the short video shopping trend.”

"It just happened that I had just bought a car at that time, and I needed to repay the car loan of 2,000 yuan every month. This gave me a great motivation to make money." Suki said frankly that her parents have always had the same educational philosophy for her since she was a child. It is 'what you want to get, you can get it through your own hands.' "Therefore, Suki, who was still in elementary school, learned to resell records on e-commerce platforms to earn the price difference, which he used as his own pocket money."

So she began to research TikTokShop’s investment information. With the superposition of favorable factors such as launch timing, product compliance, market fit, etc., she hit it off with her partners and devoted themselves to TikTokShop’s fully managed model. Home appliances are sold all over the world.

When entering the TikTokShop platform for the first time, Suki’s store did not have a rich product library. It could only put all five air fryers from its own factory on the shelves, and found some small fans, humidifiers, egg beaters and other small household appliances from cooperative factories. Small-scale testing. Due to limited start-up capital at the beginning, she could only choose to sell small home appliances with lower unit prices, and continued to conduct product testing, marketing and trial and error.

When he first opened his store, Suki faced many challenges. Due to issues such as barcode standards, some orders have been returned. With the help of the TikTokShop platform, she gradually adapted to these rules.

In the early days of entrepreneurship, Suki almost worked while starting a business on TikTokShop. "The fully managed service of the TikTokShop platform is so hassle-free, which allows me to focus on product selection, and the platform's help with operations, live streaming, and traffic support for short video content have reduced my pressure."

Since July, sales of small home appliances such as air fryers in Suki stores have begun to pick up. "The daily sales volume is only single digits, and only about 4-6 products can be sold." Suki is not discouraged. One day at the end of July, due to a live broadcast recommendation by an expert, the sales of air fryers suddenly surged to more than 30 units that day. This number surprised Suki. She quickly took a screenshot and showed it to the team. Everyone couldn't contain their joy.

Sales data continued to rise, 70 units, 100 units, 700 units… At its peak, sales data even reached 1,037 units a day.

"This number made me realize that the ability of live streaming to bring goods is too powerful. With the help of the platform, our products sold so hot after just one delivery."

However, despite the joy, Suki also faces huge pressure to stock up. “The platform manager asked me to prepare 2,000 more air fryers when I was just starting out, which is equivalent to 200,000 yuan in goods.” For a fledgling entrepreneur, this is a huge risk.

Suki’s sister expressed concern about this risky behavior. Suki recalled that her sister often told her to pay attention to risk control. Although her family recognized the cross-border e-commerce platform, after all, the market was full of uncertainties. As a factory trying cross-border e-commerce for the first time, Sellers are still wary of new things.

Suki patiently explained to her family that after many contacts, she had established a close cooperative relationship with the TikTokShop platform. She believed in the platform’s professional capabilities and strong content explosiveness, and was also confident in the fully managed model. This kind of trust allows Suki to dare to stock up and go all out.

With this optimistic, courageous and serious attitude, her family chose to fully support her business venture despite their doubts about her stocking capacity. This "adventure" also allowed Suki to catch the express train and become the first wave of merchants to benefit from the full custody dividend of TikTokShop's cross-border e-commerce.

With the rise of the "stay-at-home economy" and the drive of the "lazy economy", the small home appliance market has become extremely prosperous. Among them, small kitchen appliances represented by air fryers have quickly emerged due to their "small but beautiful" characteristics.

Since the popularity of the air fryer product, Suki's store sales have continued to grow. By October, Suki’s store had become TikTokShop’s leading seller in the small home appliances category. Suki’s success is due to her strict control of products and the comprehensive hosting model of the TikTokShop platform.

Suki is grateful for the fully managed model of the TikTokShop platform, which allows her to obtain maximum benefits at minimum cost. "Under this model, starting a business becomes more worry-free. We provide product content videos to the platform, and the platform helps merchants contact suitable experts for promotion, avoiding various potential traps. When the air fryer single product began After the volume started, the platform began to assist the store in promoting content for the other two main products, using the logic of bringing popular products with new products to make the new products popular again. "By the end of August, all three items in our store had successfully sold out. It became the top-selling product of the month. "

After the product exploded in the British content field, with the help of the platform, Suki store products were simultaneously promoted to the American content field by referring to the British area's hot product strategy. The products were also recommended by experts and diverted from the content field to copy the hot product. The strategy created has once again made the product a hit.

Suki said frankly that platform managers are like business partners. They will also guide merchants to adapt to the TikTok content field and precipitate short video content.

At present, under the platform's advice, Suki has established a short video team and has begun to operate its own store account.

In addition to one-stop full hosting services for short video content, TikTokShop also provides Suki with direct contact opportunities with consumers. "When you encounter any problems, you can always seek help from the platform manager. The platform manager will provide the fastest and most comprehensive evaluation of the product from consumers in each country as soon as possible, including quality inspection of small household appliances. aspect. "When negative reviews arise, the platform manager will actively communicate with our merchants to find the key to the problem, and then work with the quality inspection team to help the manufacturer solve the problem from the source and improve the consumer experience. This has greatly helped our factory adjust product lines in a timely manner. "

On the TikTokShop platform, Suki always adheres to strict product selection. She is well aware that various countries have different quality inspection rules and requirements for small household appliances, so she is always committed to selecting products that are compliant, of excellent quality, and meet the requirements of the local market.

When selecting partners, she will understand the strength and cooperation of the factory in advance and conduct in-depth communication to ensure that product production and launch plans proceed smoothly. In addition to these product selection strategies, Suki also communicates with platform managers from time to time to understand foreign trends. By providing a product list, the platform managers will then back-select and further screen potential products.

The current products are mainly divided into two types: one is self-produced products, and the other is finished products downstream of spare parts. This business strategy enables Suki to better control product quality, supplier cooperation and financial management.

Suki said frankly, “It’s different from making clothes, shoes, and hats. Home appliances require molding and involve many accessories. Whether to produce 100 units or 10,000 units, the process and workload are the same. In the past, factories were not willing to join cross-border e-commerce. ." Now, with Suki

After the success, many merchants from Zhongshan’s small home appliance industry began to flock to the platform. “TikTokShop allowed them to see the powerful explosive power of content-driven sales.”

In November, Black Friday pre-emptive shopping has begun. Suki has already coordinated with the factory in advance to arrange for the factory to produce the goods needed for the Black Friday sale. She revealed: "About 5 million to 8 million goods have been prepared. These goods are ready and ready." It will be put on the shelves for sale one after another.”

Suki expressed strong confidence in this Black Friday sale. She said frankly: "It was my first time to participate in the platform's big promotion. I was both excited and cautious. For me, this was an important test. I had to strictly control the quality of the products and ensure sufficient supply."

During this Black Friday promotion, the TikTokShop platform provided Suki with all-round support. It not only helped Suki with operations, live broadcasts and short video content production, but also provided her with more opportunities for cooperation with experts. Through cooperation with experts, Her products can be displayed to more potential consumers in live broadcasts and short videos. This not only helps increase product visibility but also attracts more potential customers.

At the same time, during the Black Friday promotion, the TikTokShop platform also provided Suki with information on market trends and consumer feedback. This information allows her to better understand market demand and consumer preferences, allowing her to adjust product strategies and sales strategies.

In Suki’s view, this Black Friday sale is a rare opportunity that allows traditional factory merchants to enter overseas markets more directly.

"By cooperating with the TikTokShop platform, they only need to ensure the supply and quality of goods. This undoubtedly provides factory shippers with a more convenient and efficient sales channel."

For Suki, this entrepreneurial venture bridged the gap between her as a second-generation factory worker and her parents. Through direct contact with overseas consumers, she has sharper business insights and innovation capabilities, which allows her to have more control over the market and establish closer ties with the market.

In order to successfully pass this test, Suki has to go to the factory every day to supervise the operation of the production line. Suki is full of confidence, “We will definitely be able to deliver a very satisfactory answer during the Black Friday sale.