To Improve Page Speed, Sellers Can Refer To These Seven Tips!

To talk about why sellers should focus on improving page speed, let’s start with a wave of survey results:

Research shows that 47% of consumers expect websites to take no longer than two seconds to load;

A 12-case study conducted by HubSpot found that reducing page load times could increase conversion rates from 3% to 17%;

According to Think with Google, when page load time increases from one second to three seconds, the likelihood of a bounce increases by 32%; when it increases from one second to five seconds, the likelihood of a bounce increases by 90%.

It can be found that page speed affects user experience. Faster page speed can bring better user experience, thereby increasing page views and conversions, and reducing bounce rates.

So how can sellers improve page loading speed? Marketing expert Neil Patel shared seven methods, sellers come and learn from them!

1. Limit redirects

The more redirects there are, the longer it takes the server to find and load the correct page. Therefore, sellers should eliminate unnecessary redirects as much as possible.

2. Add a trailing slash

Every second during the loading process counts. Sellers should remember to add a slash at the end of the URL to tell the server that there is no file directory to search and that this page is the final target.

3. Compress and optimize images

Large image files or a large number of images can take up a lot of loading time. Therefore, sellers can resize all images appropriately and save them in the correct format and compress them.

4. Use a Content Delivery Network (CDN)

By using a CDN, a network of servers can host your site locally, reducing the number of requests to the origin server, helping to reduce load times.

5. Limit plugins and additional page elements

Plugins, JavaScript, and other extra elements can increase page load times. Plugins that automatically resize images, minimize code, and delay JavaScript loading can help improve page speed.

6. Make use of caching

When a site is cached, the server saves a copy of its pages so that it doesn't have to start from scratch every time the site is loaded. By using caching, sellers can reduce time.

7. Choose your web host carefully

Sellers should choose the appropriate hosting service for their website based on the size and budget of the website. Be aware that cheaper plans may not be able to handle as much traffic, slowing down your page speed.

In summary, fast loading time has always been an important part of user experience and is also one of the components of Google's ranking algorithm. Sellers must also work harder to improve page speed.