A Quick Look For Sellers: Advertising Statistics Of Each Channel (1)

Nowadays, the ways to gain exposure are not limited to paid advertising. Social media, blogs, influencers and other channels provide sellers with new options.

Overall, businesses are increasing their advertising budgets to stay ahead, which has led to exponential growth in the advertising market. IMARC Group's latest advertising forecast report states that by 2024, the global advertising market value is expected to reach US$769.9 billion. The compound annual growth rate (CAGR) is expected to be 6.3% during the forecast period.

Online advertising that is targeted, flexible and measurable is growing rapidly. Data from eMarketer shows that global digital advertising spending is expected to reach US$389.29 billion by 2021, accounting for 56.1% of total media advertising spending.

Separate data from eMarketer predicts that digital ad spending will account for 51.3% of total U.S. ad spending by 2021.

Among them, social media is one of the main channels for online advertising. According to Small Business Trends, 73% of small businesses use social media for marketing; the CMO Survey reports that companies spend 13% of their marketing budgets on social media.

There are approximately 3.96 billion social media users worldwide. So it’s no surprise that more and more businesses are increasing their social media advertising budgets. By 2025, global social media advertising spending is expected to reach $138.412 billion.

Statistics show that more and more users access social media through mobile devices. eMarkter predicts that 54.2% of social network users in the United States will use mobile devices exclusively by 2021.

This is also causing marketers to adjust their advertising strategies and increase mobile advertising budgets. Data from PubMatic shows that global mobile advertising will exceed US$330.4 billion in 2020; eMarketer predicts that US mobile advertising spending is expected to reach US$123.59 billion in 2021.

During the epidemic, video advertising also achieved significant development. The latest state of online video from Limelight Network shows that viewers around the world spend an average of 7 hours and 55 minutes watching video content every week.

eMarketer predicts that digital video viewers in the United States will reach 244.7 million by 2021; data from Grand View Research shows that global digital video advertising will reach $292.4 billion by 2027.

To sum up, sellers can check and fill in the gaps based on the advertising statistics of each of the above channels, and reasonably arrange their advertising budget expenditures.