Marketing Tips: Optimization Tips For Microsoft Ads (2)

In "Marketing Tips: Optimization Tips for Microsoft Ads (1)", the editor shared with you some optimization tips for Microsoft ads, including pre-qualifying potential customers, using CTA in ads, and listing your Product prices and discounts specified.

In addition to the above tips, sellers can also refer to the following four methods to better utilize the effectiveness of Microsoft advertising↓

1. Use the second person voice

When creating Microsoft ads, sellers need to focus on the customer. For example, using more "you" in the ad can help the ad resonate better with people.

Also, use the second person as if you are speaking to another person, which may attract more people to your ad.

2. Deeply understand your target audience

Sellers need to understand their target audience in order to craft a compelling advertising message and communicate with them in a way that resonates with them.

Audiences vary in age, gender, and background, so it's important to conduct in-depth research and conduct multiple tests to discover the advertising styles that your audience is more receptive to.

3. Leverage social proof

Social proof is a compelling endorsement of your business or product, and it’s one of the most powerful tools a seller can use in marketing.

While it’s difficult to provide social proof in search ads where space is limited, you can still add some social proof to your ads, such as showing positive reviews from existing customers or adding social proof elements to your ad text.

4. Find the ads that perform best

Sellers can create several different ads before launching a campaign, which will greatly increase your chances of finding an ad that delivers a positive return.

When you create multiple ads for a campaign, Microsoft will rotate all of your ads equally, and by analyzing the impressions and conversions they each receive, sellers can choose the best-performing ads.

Optimization never ends. If you are interested in placing Microsoft ads, you should also pay more attention to the actual effect of the ads and make timely adjustments.

Sellers who want to join the group for communication are welcome to add the editor's WeChat account Ennews_, and we will bring you into the independent seller communication group!