Quick Look For Sellers: 21 SEO Statistics

But why do sellers do SEO? The following series of data may give us the answer↓

1.68% of online experiences start with a search engine.

2. The average organic click-through rate (CTR) for the first search result on Google Desktop is 32%.

3. The average organic click-through rate for mobile users is 26.9%.

4. Only 0.78% of Google searchers click on a result on the second page.

5. SEO brings over 1000% more traffic compared to social media.

6. 67.9% of all search queries contain more than 4 words. Not only are long-tail keywords easier to rank for, but they can also be matched to search intent more easily.

7. 53.3% of all web traffic comes from organic searches.

8. Google accounts for 91.75% of the global search engine market, and Microsoft Bing accounts for 2.75% of the search engine market.

9. Not all searches end in a click, 50.3% of searches result in no click. Users may give up searching for various reasons, such as not being able to find a sufficiently attractive title.

10. Google displays 8.5 organic mobile search results and 8.7 organic desktop search results on the first page.

11.60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads.

12. Compared to other strategies, SEO traffic closing rate is very high: 14.6%.

13.39% of users were affected by related searches.

14. No more than 5.7% of pages will rank in the top 10 results within a year of publication; the average page rank in the top 10 results is more than two years old.

15.8% of searches were phrased like questions. Additionally, the quality of traffic is more important than quantity.

16.12.29% of searches include snippets.

17. Google has 3.5 billion searches every day.

18.90% of shoppers said they use the Internet to find local businesses.

19. With voice assistants built into 1 billion devices, voice search will grow exponentially, and this is a trend that sellers can take advantage of.

20.25% of searches were for something other than the top 100 million keywords.

21. Only 2.8% of desktop searches lead to clicks on paid results, while 62.2% of clicks lead to organic results.

In summary, the importance of SEO is evident. Sellers must also work harder on SEO. One thing to note is that SEO is a long-term process and sellers must maintain it consistently.