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The Closure Of TikTok Shop In Indonesia: Cross-border MCN Exports Are Blocked

 Since 2022, due to the popularity of e-commerce platforms such as TikTok, Shopee, and Lazada, many domestic MCNs and e-commerce agency operating companies have regarded overseas expansion as a new business development direction.Indonesia, the most populous country in Southeast Asia

Since 2022, due to the popularity of e-commerce platforms such as TikTok, Shopee, and Lazada, many domestic MCNs and e-commerce agency operating companies have regarded overseas expansion as a new business development direction. Indonesia, as the most populous country in Southeast Asia, has become an important stronghold of domestic MCN in Southeast Asia.

However, on October 4, 2022, TikTok officially closed the TikTok Shop function in Indonesia. Many TikTok sellers have chosen to retreat, while some are preparing to switch to the Philippines and Vietnam markets. So, why did TikTok make such a decision? In this video, we will discuss the current situation of overseas e-commerce markets.

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