DTC Clothing Brand Clovia Launches Bra-Bot Online Sales Assistant, Directly Accessible Via WhatsApp

According to Indian media reports, Clovia, a well-known Indian DTC clothing brand, recently launched the AI-based Bra-Bot online chat robot, which can help users purchase underwear and other products of suitable sizes and styles online.

(Clovia official website)

The Clovia brand was founded in 2013 and has a very high level of user participation on social platforms. Its main sales categories are women's underwear, casual wear and personal care products. The brand not only operates online stores, accounting for 85% of online sales, but also opened more than 200 offline stores, covering 50 cities in India. And it just completed a US$4 million Series C financing in December last year.

(Clovia offline store)

Clovia has been working hard for better customer service. The recently launched Bra-Bot online chatbot can make consumers' online shopping experience more offline, allowing users to access directly through WhatsApp and providing technology to customers. Driven decision-making aids.

The Clovia team said that Bra-Bot can smoothly understand customer needs, use its proprietary CloviaCurve™ Fit Test to recommend the most suitable size to users, and help customers find the right products, reducing transaction friction in online purchases of underwear and other clothing products. , and the setting of the AI ​​robot ensures that customers will not be hindered by excessive call traffic and surges in site traffic.

In addition, Bra-Bot can also help customers update order processing and product delivery status, provide consumers with preferential policies, answers to frequently asked questions, and suggestions for product sizes. These functions should be similar to those of domestic shopping software.

The Clovia team said that since the launch of the AI ​​robot, Bra-Bot has automatically handled nearly 35% of customer inquiries on the platform, and the rest that cannot be handled automatically will be seamlessly transferred to support supervisors.

Pankaj Vermani, founder and CEO of Clovia, said: “Customers have shown a strong willingness to interact with Bra-Bot via Whatsapp, and this phenomenon is quickly becoming the norm among millennials. What’s more, 2. Tier 3 cities are much more excited about adopting this tool than tier 1 cities.”

Based on the above cases, sellers can also try to improve their customer service links. Even if they cannot develop an intelligent chatbot themselves, they can still use platform services or find external technical teams to optimize this service to provide consumers with smoother and more personalized customization. solution.

At the same time, you can also strengthen interoperability with social media and expand your marketing and promotion channels to Whatsapp, Facebook, TikTok and other channels most frequented by users to reach more target audiences and facilitate customers to understand and understand the brand and products. Buy.