TikTok Influencer Marketing: Key Strategies To Seize The Singapore Market

TikTok has emerged as one of the most popular social media platforms in the world, with users all over the world. Especially in Asia, the number of TikTok users is constantly rising, and Singapore is no exception. For brands, it is definitely a smart decision to use the influence of TikTok to enter the Singapore market through influencer marketing. This article will discuss with you how to effectively use TikTok influencer marketing strategies to lay out the Singapore market.

1. TikTok’s extensive influence in Singapore

1. TikTok’s user growth:

TikTok's popularity among younger generations has made it a cultural phenomenon that has had a profound impact on social media and digital entertainment. According to TikTok's official data, as of early 2023, the number of TikTok users in Singapore has exceeded 2.3 million, and this number is still growing, which provides brands with a huge potential audience.

2. User activity:

According to the Sensor Tower report, Singapore is one of the countries in Asia with the longest average daily usage time of TikTok users. On average, each user spends about 30 minutes watching content on TikTok every day.

Research from Influencer Marketing Hub shows that TikTok influencer promoted videos generally outperform traditional ads in terms of click-through rates and conversion rates. This also proves the importance of TikTok influencers in brand promotion.

2. Steps to use TikTok influencer marketing

1. Understand the Singapore market:

Singapore is a multicultural country with a population from different cultural backgrounds. Therefore, brands need to develop corresponding marketing strategies based on different audiences. In addition, the Singapore market has high demand for high-quality and innovative products and services, so brands need to ensure that their products or services can meet these needs.

2. Find the right TikTok influencer:

There are many popular TikTok influencers in Singapore who have many fans and influence on the platform. Brands can promote their products or services to a wider audience by partnering with these influencers. Choosing the right influencer not only depends on the number of followers, but also considers its audience and fit with the brand.

3. Create interesting content:

TikTok’s success lies in its short video format and creative nature. Brands need to create content that is interesting, innovative, and relevant to their target audience, including challenges, stories, trends, etc., but they must ensure that the content is consistent with the brand image. When creating content, you can also add some popular background music.

4. Actively participate in interactions:

As a social media platform, the key to TikTok’s success lies in interaction and social engagement. Brands need to proactively respond to user comments, messages, and mentions to build positive social interactions. In addition, brands can participate in challenges with influencers to increase exposure and brand awareness.

3. Successful cases

1.Singapore Airlines

Singapore Airlines has partnered with TikTok influencer @avelovinit to create a series of fun travel videos. These videos reach millions of viewers in a short period of time, resulting in increased brand awareness and travel bookings for the company.

2.Singapore Tourism Board

The Government Tourism Office has collaborated with a number of TikTok influencers to launch short videos themed on Singapore tourist attractions. These videos went viral on TikTok, bringing significant growth to Singapore's tourism industry.

in conclusion:

TikTok influencer marketing is an effective strategy for entering the Singapore market, especially for brands looking to attract younger audiences. By leveraging the influence and innovation of TikTok influencers, brands can better engage their target audiences, increase visibility, and achieve commercial success. As TikTok continues to grow, brands should actively explore the platform to prepare for success in the Singapore market.