Focus On It! Consumers Shopping Online Have These Needs…

SlickText conducted an online survey of more than 1,000 U.S. consumers at the beginning of this year. The results of the survey found that consumers’ shopping and communication preferences have changed significantly under the influence of the epidemic. Sellers, come and find out!

1.Shopping destination selection

When asked “What is the biggest influence on your choice of shopping destination?” almost half (49.46%) of consumers chose free shipping, an influence that goes well beyond store loyalty programs (28.71% ), limited-time offers (12%) and advertising (4.82%), etc.

2. Online shopping experience

When asked “What is the most important aspect to you during online shopping during COVID-19?”, the answer given by consumers is this↓

It was found that consumers ranked accurate shipping updates as the most important aspect of online shopping, followed by an easy payment experience and discount offers.

So, brands can take the opportunity to build trust with consumers by sending shipping schedules to customers and clearly stating how and when to contact them with updates on their orders.

3. Online communication

There is no doubt that brands must interact with consumers. However, sellers also need to consider how often they send messages and through which medium.

When asked "What would make you most likely to give up interacting with brands during the pandemic?" the top reason consumers gave for giving up communicating was receiving messages from brands too frequently, followed by receiving political content and cold messages.

And when asked, “How have you read emails from brands changed during the pandemic?” about a third of respondents (35.64%) said they were less likely to read emails from brands. Regarding emails, only 9.36% of respondents said they often read emails sent by brands.

When asked "What kind of messages would you like to receive?" consumers preferred content that could be read quickly and stated only facts, followed by messages that were easy to open and sent quickly.

Under the influence of the epidemic, consumers are doing more online shopping and placing higher demands on online sellers. Sellers should also pay more attention to changes in consumer demand and adjust their strategies in a timely manner.