The Average Consumer Has 8 Social Accounts! Social Media Usage Increased Significantly In Middle East In 2020

Previously, the Middle East New Media Institute released the first social media report "How the Middle East Uses Social Media in 2020". Let's take a look at the use of social media by Middle Eastern consumers!

1. Social media users in MEA (Middle East and Africa) spend an average of more than three and a half hours a day on social networks.

2. Last May, more than half (57%) of MEA users reported that they were spending more time on social media due to the COVID-19 pandemic.

3. In another study, 71% of Middle Eastern respondents said usage of WhatsApp and other messaging apps had increased since the outbreak of the pandemic.

4.75% of users said that their consumption on social media (such as Facebook, Instagram, Twitter and TikTok) has increased due to the increase in social distance.

5. (GWI) research revealed that the average Internet user in the Middle East has 8.4 social media accounts.

6. According to Forbes, users in the UAE have an average of 10.5 social media accounts, the highest number of social media accounts per capita in the world.

7. Egypt is Facebook’s ninth largest national market in the world, with 440,000 users as of October last year.

8. According to data from We Are Social and Hootsuite, Libya (100%), UAE (93%) and Qatar (90%) are the countries with the highest Facebook reach.

9. Egypt, Morocco and Algeria rank among the top 10 regions with the fastest growing Facebook users.

10. Saudi Arabia (17.9 million users), Turkey (9.7 million), Iraq (9.6 million) and Egypt (8.9 million) rank 5th, 10th, 11th and 13th respectively among Snapchat’s top 13 global markets.

11. Snapchatters in the UAE, Saudi Arabia and Kuwait spent 77 minutes a day on the app during Ramadan 2020.

12. As of October 2020, Snapchat now has 67 million monthly unique users in the region, up 38% year-on-year.

13.MENA Over 85% of Snapchatters interact with Lenses every day.

14. Turkey (44 million), Saudi Arabia (15 million), and Egypt (14 million) rank 6th, 16th, and 20th respectively as the largest global Instagram audiences by country.

15. More than half of online users in Kuwait (4th/66%), Turkey (5th/66%), Bahrain (9th/61%) and Israel (17th/56%) use Instagram.

16.79% of Arab youth said they get news from social media. This is a significant increase from 25% in 2015, according to the latest Arab Social Media report.

17. A report published by Brandwatch shows that Lebanese pop singer Elissa is the most influential Arab on Twitter and among the 50 most influential people on social networks The only Arab among international influencers.

18. Key TikTok influencers in the Gulf Cooperation Council (GCC) increased their followers by an average of 65% between February 2020 and August 2020. According to Anavizio Data Solutions, the highest participation rates are in Bahrain, Oman and Saudi Arabia.

19.70% of Egyptian internet users watch YouTube every day.

20. Six YouTube creators have claimed Guinness World Records titles during Ramadan after 183,544 viewers joined their Eid livestream.