Wish And Former TikTok Executives Launch Live Streaming Platform In The UK, With Over 200,000 Downloads

The e-commerce sales model of live streaming has achieved rapid development in the past two years. According to Forbes, the total revenue of China's live streaming e-commerce industry this year will reach as high as 305 billion US dollars. In the UK, live streaming of goods is gradually being accepted by more and more consumers.

British live streaming e-commerce platform OOOOO sells goods for 2,500 pounds in a single session

In order to fully exploit the potential of live streaming in the UK market, Sam Jones, the former co-founder of the Wish e-commerce platform, and his Chinese partner Eric Zhang, a senior engineer at TikTok, co-founded the live streaming e-commerce platform OOOOO.

The OOOOO live streaming e-commerce platform can be seen as a combination of TikTok and Amazon. Users can purchase products directly through creator videos and live broadcasts.

Since its launch in November 2020, the user base of the OOOOO platform has grown rapidly, with more than 200,000 downloads, ranking first in the ranking of shopping apps in the UK market, surpassing Amazon. The platform's most successful live broadcast to date attracted 10,000 online viewers, sales of a single live broadcast reached 2,500 pounds, and the creative team earned thousands of pounds in commissions just through mobile live broadcasts.

Launched the built-in game Melon Madness, a pioneer in the British entertainment business

The OOOOO platform has adopted an entertainment-first development strategy and launched its new exclusive in-app game "Melon Madness". Gamers can receive monetary rewards and vouchers in the game, which can be used to purchase goods on the platform. This move can not only add fun, improve user stickiness and loyalty, but also increase platform revenue.

In addition to the above-mentioned gameplay, OOOOO has recently added a "host reward" function, where viewers can purchase "emoticons" that symbolize monetary value within the platform and then give them to creators, thereby further increasing the profits of hosts and performers.

Build community and create opportunities

The key to the development and growth of OOOOO lies in the connection between people. The mission is to help people make a living by doing what they love. Two-way real-time interaction is a major feature of the platform.

Sam Jones, co-founder of the live broadcast platform, said that one of OOOOO's development goals is to allow people to share comments and opinions about their favorite products on a real basis.

And it’s worth noting that OOOOO will not currently buy ads to expand its user base. Sam Jones said: “We will drive organic growth of platform users by integrating live entertainment into shopping programs.

This gives retailers access to more trustworthy, unfalsified reviews, as well as a highly targeted and engaging sales channel without the need for advertising on Facebook or Google or the need for KOLs. Spend a lot of money on marketing. "