Revenue Grew 800% Last Year! DTC Brand Vegamour Receives US$80 Million In Financing

Recently, DTC natural hair care brand Vegamour announced that it has received an investment of US$80 million from General Atlantic.

Vegamour will use the funds to further grow its e-commerce business, launch more products, and expand into new channels and geographies.

As part of the transaction, General Atlantic's Andrew Ferrer and Lexie Bartlett will join Vegamour's board of directors.

Andrew Ferrer, Managing Director of General Atlantic, said: "Vegamour has been a leader in developing products in the hair health category. We are excited to work with the Vegamour team to accelerate the company based on a proven model. development of."

Vegamour is a natural plant-based hair care product brand founded by CEO Daniel Hodgdon in 2016. The products it sells include hair care products, eyelash enhancers, eyebrow enhancers, etc. Brand official website:

Hair loss affects approximately 35% of women, affecting approximately 60 million people in the United States alone, and Vegamour targets this demographic directly, aiming to solve this challenge with environmentally and user-friendly cleaning products.

Daniel Hodgdon said in the announcement: "Hair health is the future of hair care, and our partnership with General Atlantic ensures we have the necessary funding and resources to continue the hair health conversation and maintain our presence in this white space. position as a global market leader and innovator."

It is understood that Vegamour's growth mainly comes from the enthusiastic pursuit of loyal consumers, and 60% of the brand's revenue comes from repeat customers. Vegamour also commissioned an independent third-party survey, and 90% of customers said they would “purchase Vegamour products again,” 88% said Vegamour’s products are “the best in their category they have ever tried,” and 85% of customers say “the experience with Vegamour products has changed their lives. "

American TV personality Erica Mena also recommended Vegamour's products on Instagram and shared her own experience: "Now I don't need to go to the salon for scalp and hair care, using Vegamour can help me hair continues to grow healthily.”

Notably, Vegamour's revenue increased by 800% in 2020 compared to 2019, and it plans to achieve at least 300% growth in 2021. Sources say Vegamour could hit $1 billion in annual sales with the help of new investment.