Seller Quick Look: Top 10 YouTube Statistics

Oberlo shared 10 statistical information related to YouTube. Let’s take a look at YouTube’s development!

1. YouTube has 2.3 billion monthly active users

According to the latest statistics from Statista, as of 2021, the YouTube platform has 2.3 billion monthly active users worldwide. YouTube is the second most popular social network; the only platform with more monthly active users is Facebook.

2. YouTube covers nearly 80% of Internet users

Survey data from Datareportal in 2019 showed that 79% of Internet users have a YouTube account.

3. YouTube – the second most popular search engine

YouTube is the second most popular search engine after Google, with more monthly searches than Microsoft Bing, Yahoo, AOL and Ask.com combined.

4. Localize YouTube

YouTube has been localized in more than 100 countries, and users can access YouTube in 80 different languages. According to a survey, two-thirds (67%) of the videos posted by popular YouTube channels are in other languages, 28% are in English, while the remaining 5% are mixed with English and other languages.

5. People love watching videos on YouTube

YouTube says people watch more than 1 billion hours of video on the platform every day, and videos are viewed billions of times.

According to searchengineland.com, "how to" related searches are growing 70% annually, which means users rely on video content when looking for ways to learn.

6.90% of viewers use YouTube to consume digital video content

When it comes to the consumption of digital video content in the United States, social media sites outperform news sites as the most popular channel for consumers. Among them, 90% of US digital video viewers use YouTube to consume digital video content, and only 17% of viewers watch CNN, the most popular digital video news channel.

7. YouTube users prefer mobile devices

Views on mobile devices are growing much faster than desktop, with more than 70% of watch time on YouTube coming from mobile devices.

8. People discover new products on YouTube

A 2018 survey by Think with Google showed that 90% of people said they discovered a new brand or product on YouTube.

9. 500 hours of video are uploaded to YouTube every minute around the world

YouTube revealed in a 2019 press conference that users of the platform upload more than 500 hours of video every minute, which amounts to 30,000 hours and 720,000 hours of new content in hours and days, respectively.

10. Businesses use YouTube to post videos

Statistics show that in 2019, 62% of companies used YouTube as a channel to publish video content, second only to Facebook in popularity.

The above are some statistics of the YouTube platform. YouTube itself is also constantly testing new shopping-related tools and functions. Sellers can pay more attention to them.