Average Views 6.1 Billion Times!Branded Hashtag Challenge Wildly Popular On TikTok

For sellers, there are three main ways to market on TikTok:

–Create your own channel and upload videos through your own channel

–Work with influencers to spread content to a wider audience

–Pay to advertise on TikTok (advertising on TikTok is still in its early stages)

In terms of content, Hashtag challenges are an essential feature of the TikTok community. TikTok users love challenges and create and upload videos accordingly. These challenges often come with hashtag names, which are memorable and easy to discover, which is something sellers can pay more attention to.

According to TikTok, a third of its users now participate in branded Hashtag challenges, which are often sponsored by brands and companies to increase their visibility and recognition.

New research from Mediakix found that branded hashtag challenges generated an average of 6.1 billion views. Samsung's #VideoSnapChallenge is the largest challenge to date, with approximately 27 billion views.

The average duration of sponsored banners on the TikTok Discover page is 3 to 4 days. An average of 14 brands advertise on TikTok each month through brand Hashtag challenges.

The analysis found that the industry category most frequently using brand Hashtag challenges to advertise on apps is food and beverages, accounting for 20%. In addition, there are entertainment (18%), beauty (15%), and fashion (14%). %) category, consumer goods and technology categories also accounted for 7% each.

In addition, the study also found that about 11% of the brands that advertise on TikTok do not have official user accounts on TikTok.

And, 84% of brands advertising on TikTok using branded Hashtag challenges posted fewer than 100 videos.

In this way, brands often cooperate with between 1 and 25 influencers. Among the 540 Internet celebrities who participated in the survey, 68% were super Internet celebrities with more than 1 million fans, and 16% were mid-level Internet celebrities.

In summary, brand Hashtag challenges are widely spread on TikTok. Sellers can also use this channel to initiate hashtag challenges themselves or cooperate with Internet celebrities in order to attract more users' attention.