Reddit Launches Audio Conference Room Function, Clubhouse Faces Strong Rivals Again!

This week, Reddit announced the upcoming audio product Reddit Talk. This feature gives users another way to connect within the app.

Reddit is testing the option. Currently only moderators will be able to start audio chats in their subreddit. Later it will give all members more ways to spark audio conversations and connect, while all Reddit users can join the room and listen to the conversations. , react and speak for yourself.

It's arguably another Clubhouse clone, but like Facebook, Reddit wants to bring its audio options to Groups first to enhance connections in dedicated communities. In fact, Audio Rooms really fit within Reddit, which already has a large, highly engaged community on a specific topic.

Reddit has been working over the past few years to develop tools to increase real-time engagement and interactivity, adding tools like live streaming and in-app messaging to better connect users with similar interests.

Reddit has also experimented with random group discussions. Last April, Reddit added a "Start Chatting" option that allows users to initiate closed group discussions with up to five members at a time.

Through the Audio Room feature, Redditors can chat in real time with Redditors they already know and follow within the app to enhance their community connections and engagement, which is another great addition to the Reddit user experience.

Reddit Talk is currently in limited testing and has a sign-up waitlist below for users to be notified when it becomes available.

Not only Reddit, since Clubhouse became popular, major social media platforms have embarked on the audio social journey. For example, Facebook recently announced that it will launch a series of audio features similar to Clubhouse in the next few months, such as Pure audio version of Live Audio Rooms and audio editing sharing product Soundbites, etc.

Filling the void left by the lack of in-person events, the rise of the audio social trend became one of the most talked about social media developments of the past year. The Drum speculates that the audio social trend is likely to continue.

Sellers may also consider using audio apps to carve out their own niche communities, hoping to win business in the process. Along the way, it’s crucial to figure out what conversations your audience wants to have.