Amazon’s Popular Yoga Wear Brand NcmRyu Sold Out Of Its TikTok US Store As Soon As It Opened, With Monthly Sales Of US$560,000!

US market data

U.S. Thanksgiving weekend sales forecasts show that this year is expected to set a new record, with 182 million Americans expected to participate in physical stores or online shopping, 15.7 million more than last year. Black Friday remains the most popular shopping day, with an estimated 130.7 million Americans planning to shop.

US small store sales rankings

According to the latest data from Echotik (TikTok’s most professional e-commerce data platform in the US market), NcmRyu topped the list of the top ten sales in the sports and outdoor category last month, with sales in the last 30 days. The amount reached 562.68K US dollars. Since NcmRyu opened its US store on TikTok, its total sales volume is 225.1K, with total sales of US$2.03 million, and it is still on an upward trend. A closer look at how the store operates shows that their success is no accident.

Brand story

NcmRyu is a popular brand of sports and outdoor yoga wear on the Amazon platform. One of the best-selling products on TikTok has sold 96.9K pieces in the past 30 days, with estimated sales of up to 839.24K US dollars. This series The data fully demonstrates the development potential of this type of product in the TikTok female market.

TikTok brand topic creation

The brand topic #NCMRYU on TikTok has 36.5k views. It is easy for experts to share videos showing the upper body of the product and gain popularity among amateurs. After consumers who have purchased the product feel that the product is good, they are more willing to share this yoga wear with good looks and good elastic fabric on TikTok.

Cooperate with a large number of TikTok overseas celebrities KOL

In the past 30 days, 26 influencers have promoted this product, with an average number of followers of 129,000. The influencer with the highest number of followers is @marialeslifestyle.tips, who has 1.5M followers on TikTok, 10.9M likes, and an average of 40.8K views. .

The first TikTok overseas celebrity:

@marialeslifestyle.tips

Number of fans: 1.5M

Fan audience: 86% female; 14% male

Average video exposure: 40.8K

Fan interaction: 4%

Total video sales: 2K

marialeslifestyle.tips displays the styles and flexibility of products, allowing consumers to understand the products more intuitively and arouse consumers' desire to shop.

The second TikTok overseas celebrity:

@funnyb_28

Number of fans: 683.5k

Fan audience: 80% female; 20% male

Average video exposure: 508K

Fan interaction: 6%

Total video sales: 354.6K

The video of funnyb_28 shows the upper body effect of the product and expresses his own experience of using it, thereby achieving the purpose of amway planting.

The third TikTok overseas celebrity:

@danyy064

Number of followers: 641.4K

Fan audience: 87% female; 13% male

Average video exposure: 478K

Fan interaction: 8%

Total video sales: 21.7K

The video of danyy064 also shows the upper body effect of the product, allowing consumers to understand the product more intuitively, thus achieving the effect of amway planting.

Marketing summary

Currently, NcmRyu has 15 products on sale. Its GMV (gross merchandise transaction) in the past 30 days is estimated to be 1.82 million US dollars. The total number of celebrities bringing goods is 190, of which 188 are videos bringing goods, with an average view volume of 146.4k. .

From time to time, we look for TikTok overseas celebrities to collaborate and release goods-carrying videos. High-quality and low-priced products are more likely to be liked by celebrities. The brand's exclusive hashtag #ncmryu has 36.5k followers. When it comes to selecting celebrities, the brand chooses KOL and UGC content to co-create based on vertical and non-vertical categories.

The following three suggestions are given for how Chinese overseas brand merchants can obtain more opportunities in tiktokshop.

1. Seize the opportunity to open a TikTok US Shop store, preferably a local store:

Create a compelling TikTok store that showcases your brand’s products and values. Make sure your store page is attractive, easy to navigate, and provides rich product information. Use high-quality images and videos to showcase your products to grab the attention of potential customers.

2. Cooperate with TikTok overseas celebrities in topic challenges, affiliate marketing and other celebrity marketing methods:

Leverage the existing overseas celebrity network on TikTok to cooperate with local celebrities that are suitable for the brand. Choose influencers with high interactivity and audience base to increase your brand’s exposure and trust. Influencers can help brands attract more consumers through live broadcasts, product introductions and sharing experience.

3. Create attractive live content:

Create fun, engaging content to engage TikTok users. This can include product demos, tutorials, user testimonials, behind-the-scenes footage, etc. Maintain the frequency of updates, keep up with the times, and pay attention to popular trends and challenges on TikTok to attract more attention and interactions.

These suggestions can help Chinese overseas brand merchants make full use of TikTok’s potential as a powerful sales channel and establish a strong online presence. At the same time, remember to constantly track and analyze data to understand which strategies and content are most effective to further improve the performance of your TikTok store.