What You Need To Know About TikTok Store Operations In The US: 15 Operations And Avoidance Strategies That May Trigger Risk Control

This article lists 15 behaviors that may lead to risk control of the store to remind those who operate TikTok stores in the US to be careful to avoid them. Although there is no way to 100% avoid being banned, following these suggestions can reduce the risk of being banned and avoid risk control or store closure as soon as you log in.

1. The Outlook email must be bound to an alternate email or mobile phone number;

2. After logging in to the store, please check whether the bound email address in the store information exists. If it is lost, please rebind it manually, otherwise the store will not be usable.

3. You must start listing products within 3 days after obtaining an account. Otherwise, if you do not list any products for a long time, the platform may suspect that you are an inactive seller and terminate cooperation and permanently ban your account.

4. It is prohibited to upload products prohibited by the sales platform, such as imitations, brand names, adult products, anti-epidemic products and other non-ordinary products.

5. Sensitive words, brands, distribution and non-local language words are prohibited in product link titles, main images and content, such as: Mask, Samsung, Dropship and Chinese, etc.

6. The account can only be logged in on the set IP. The IP cannot be changed, and the account cannot be logged in using a mobile phone.

7. The number of stores on the same website under one IP cannot exceed 1. You only need to log in to the corresponding software account on the configured IP and browser, and you can directly open the store for operation.

8. The IP that has been blocked must not be used again. If it is used again, it will definitely be blocked. Please note.

9. Must find a way to sell the goods within five days.

10. When filling in the warehouse address, do not fill in the address of the overseas warehouse. Just enter a few characters and an address will appear below. Just fill in that one. If everyone fills in the address of the same overseas warehouse, it may be regarded as a store cluster.

11. Links, descriptions, pictures, videos, etc. from other platforms such as Shopee and Lazada are not allowed. If collected, it may be regarded as a cluster of stores with no supply in the country and the stores will be closed directly.

12. It is not allowed to connect to the ERP system on the market and can be operated manually in the browser. If you connect to ERP, it will be authorized. Regardless of whether the ERP is an officially authorized interface, your account may be blocked.

13. Product images must not contain other brands’ logos, text, descriptions, etc., unless authorized by the brand.

14. In the later operation process, attention should be paid to maintaining the negative review rate, contract fulfillment rate and delivery timeliness. If possible, it is recommended that orders placed on the same day be shipped on the same day and logistics information provided. A high negative review rate or a low fulfillment rate may result in the store being closed.

15. Stores are prohibited from binding accounts for unmanned live broadcasts and semi-unmanned live broadcasts. They are also prohibited from operating as hook stores and will not ship goods or send blank items.