Ways To Attract Traffic To Independent Websites: Business Social Networking With The Rise Of Overseas Social Media (1)

Data from Mastercard found that during the epidemic, 43% of British consumers made online purchases through social media, and 28% made purchases directly on social media. Among people who shop through social media, 92% have purchased products through Instagram and 39% have purchased products through Facebook.

In order to enter the emerging market of e-commerce online shopping, Facebook plans to expand its e-commerce product offerings. Last week, the social media giant added the Shops service to WhatsApp and Facebook's Marketplace platform for the first time, alongside Facebook and Instagram.

Facebook isn't the only social media platform trying to entice users to make more purchases. Other social media platforms are also taking advantage of this growth trend to develop platform e-commerce. This is “social commerce” that has attracted much attention in foreign reports recently.

Search engine giant Google plans to expand YouTube's in-video e-commerce shopping function this year; and game streaming platform Twitch, after partnering with clothing company Spring, has now upgraded its functionality to allow users to purchase goods on the platform with one click.

These changes will undoubtedly be of great help to e-commerce traffic. How to use platform reform measures to help my country's cross-border e-commerce continue to expand its influence requires independent sellers to continue to pay attention.

1. Pinterest

Pinterest is a platform that describes itself as a "source of inspiration." Now it has undergone some changes in its self-positioning and is working hard to establish itself as the first choice for users to search for products and get inspiration.

The photo-sharing website, which has more than 450 million monthly active users, recently launched some features, such as "shoppable pins" that allow users to link to product pages on images on Pinterest. Last year, Pinterest also added AR try-on functionality for cosmetics, as well as image search functionality.

This month, Pinterest launched the Pinterest Shopping List feature, which brings together all “shopping pins” for users to view. The shopping list will also show prices, reviews and shipping information. Pinterest users who use this feature will also receive notifications when saved products drop prices or go on sale.

The "Shopping spotlights" feature will provide users with new trends and brand-related content, and e-commerce sellers can convert their product catalogs into browsable "Shopping Pins."

Pinterest said: “Shopping ad revenue growth was once again faster than our overall business, with the number of e-commerce businesses using Shopping ads increasing sixfold in the fourth quarter of 2020.”

For more content, please pay attention to "How to attract traffic to independent websites: Business social networking with the rise of overseas social media (2)" ~