Annual Revenue Exceeds $80 Billion! The Human Dog Bed Is A Hit!Sleep Aid Products Become Popular Gifts

Search engine giant Google released its "100 Holiday Shopping List" last week, listing some of the hottest gifts this holiday season based on search data. There is a very special product among them: humandogbed (human dog bed); Google data shows that the search volume of this term has increased by 1,650% this year.

Source: GoogleHoliday100

The online shopping guide website CBSEssentials published an article on November 16 to recommend this human dog bed to users. They believe that this product is a popular gift this Christmas (viralChristmasgift). It also mentioned that team members and the author of this article They're all obsessed with it.

Source: CBSNEWS

Uncover the mystery of this human dog bed, as the name suggests, this is a bed designed for humans but looks like a dog bed. Do you think that just by hearing this name, it has a "new and strange" aura?

Yes, it is indeed very popular on TikTok. The cumulative views of the #humandogbed tag have reached 35 billion, and even the founding brand entry of this product, #Plufl, has more than 78 million views.

Source: TikTok

In addition, if you search Plufl on Google, you can also find more explosive news about this brand:

According to foreign media reports, Plufl’s human dog bed is the world’s first original human dog bed. It is 70 inches long, 38 inches wide and weighs 20 pounds. The original price on the official website is US$499, which coincides with the Black Friday discount, with an immediate discount of 200, and the price after the discount is US$299 (approximately RMB 2,139). Although it looks like an enlarged version of a dog house, there are actually many small considerations in the design of this product.

For example, the built-in handle and foldable design make it easy to drag indoors and place anywhere; the thick pillow frame allows users to tuck their hands and feet inside, simulating the feeling of pressure therapy to help reduce stress and anxiety; memory foam with environmental certification Provides plenty of support; premium-textile-certified plush, plush fabric that feels comfortable to the touch…

The brand name Plufl is a combination of the words plush (plush) and fluffy (fluffy).

According to the founders, the idea for Plufl was born out of a desire to make napping more comfortable. You know, sleep problems are a big problem plaguing Americans. The Washington Post once reported that about 65% of Americans are unable to get restorative sleep. THEBRAINYINSIGHTS survey data shows that the global sleep assistance market will create a record high in 2022. With revenue of US$80.16 billion, the compound annual growth rate from 2023 to 2032 is expected to be 7.04%.

The expansion of the sleep assist market can be attributed to several key factors, including the rising incidence of sleep disorders, awareness of the benefits of using sleep assist devices, and technological advancements in sleep assist devices. Additionally, growing recognition of these products by users, coupled with government funding to promote healthier sleep diagnostics and treatments, creates promising prospects for the sleep aid products market.

Inventory of potential hits in sleep aid products

Today, there are a variety of sleep aids on the market, and consumer preferences and purchasing behaviors show different types. Some people like to use drugs to aid sleep, such as melatonin and sleeping pills; some people are accustomed to using natural sleep aids. Sleeping agents, such as fragrance and essential oils; some people prefer to choose auxiliary equipment and tools. Comparing these three categories, the more suitable choice for our cross-border sellers is auxiliary equipment and tool products.

Nose patch

Reducing snoring can lead to better quality sleep. Amazon has a BreatheRight transparent drug-free nasal patch priced at US$9.77, which has been on the best-selling product list all year round, which shows that consumers have long-term and large demand for it. These strips work by helping to open your nasal passages so you can breathe better. There are no pharmaceutical ingredients, so there are no side effects, and you won't feel groggy the next day.

Source: Amazon

white noise machine

In the United States, the National Sleep Foundation recommends that people use white noise to aid sleep because it can reduce noise interference on light sleep. It is said that 1 in 20 people use a white noise sleep aid while sleeping. One of the best-selling white noise machines on Amazon comes from the brand BigRedRooster, priced at 19.99. It has been reviewed by nearly 8,000 people on Amazon, most of whom gave it five stars.

Source: Amazon

weighted blanket

Studies show that the extra weight of a weighted blanket helps reduce the amount of movement experienced during sleep, thereby helping insomniacs sleep more soundly; others say weighted blankets work by using deep touch therapy to help create deeper, more restful sleep. , and reduce anxiety and stress—similar to the comfort of a swaddled baby.

Source: BUSINESSINSIDER

weighted eye mask

Weighted eye masks are all the rage, helping to calm an overactive mind and soothe headaches. The weight of the eye mask is not as heavy as a blanket and the pressure is just right. For light sleepers, it fits the contours of the face more easily and provides complete light-blocking comfort.

Some brands of eye masks are designed to be warm in winter and cool in summer – one side is made of cool knitted cotton, which can be placed in the refrigerator to increase coolness; the other side is made of warm microfiber, which has its own warmth. Unlike traditional eye masks, it has no straps and almost no binding feeling.

Source: Nodpod

Sunlight simulation lamp

Some people have very active circadian rhythms, and their sleep is easily disrupted by late-night screen time and bright lights before bed. The principle of the sunlight simulation lamp is to imitate the changes in light of the setting sun, causing the body to react naturally. It starts out bright enough to read a book, but dims until it turns off in about 45 minutes (the length of time can be adjusted by connecting to the app).

Source: Casper